Posted on October 17, 1998
================================================== The Add Me! Newsletter ** FIRST EDITION *** "Free Tips to promote your website" Add Me, Inc http://www.addme.com ================================================== .................................................. October 17, 1998 Newsletter #1 .................................................. Sponsor Message: Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/ .............................. ************************************************************* The Add Me! Newsletter is a brand new high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently 100,000 subscribers. Hope you'll enjoy it! ************************************************************* .....THIS WEEK'S ARTICLE..... SEARCH ENGINE UPDATES ===================== RECENT NEWS =========== 1. Excite and Web Crawler will now be using Meta Tags in their relevancy ratings. That leaves Lycos as the only major search engine not using Meta Tags. 2. In September, Microsoft launched its search engine MSN Web Search. They are using the Inktomi service (same as HotBot). It is currently in Beta and there doesn't appear to be any way to submit your site at the moment. We have 625 pages listed with MSN, so they obviously got there through one of Inktomi's other partners. THE IMPACT ========== This reinforces what we have mentioned before, and it's worth repeating again: if you do NOT get into the major search engines, in a reasonably good position, you are dramatically limiting your visibility on the net. When using one of these search engines, here is what you are really using: Search.com ............ you're using Infoseek AOL NetFind ........... you're using Excite GoTo.com .............. you're using Excite LookSmart ............. you're using Alta Vista Snap .................. you're using Inktomi (Hot Bot) MSN Internet Search ... you're using Inktomi (Hot Bot) So, if your site doesn't get well placed in the major search engines, the effect is compounded throughout the net. So what should you expect in trying to get into the major search engines? FIRST, BE REALISTIC =================== There are thousands of people running in the Boston Marathon. And you decide to enter. You're 40 pounds overweight and you haven't run more than five steps since you were 12. (Why is everyone looking at me?) What do you think your chances of winning are? But what if you were really serious? What would you do? Loose some weight? Start exercising? Do some running? You'd start to optimize your body in preparation for the race. Will you win? Not likely. Maybe you've got a dream of winning the marathon, but a more realistic goal would be to finish the race and to place well. The same is true of search engines. Do nothing. Don't optimize your site. Don't add great Meta Tags and your placement chances depend on luck. But do something and you will definitely improve your position and you will even have a shot at the top. THE SIZE OF THE MARKET ====================== The degree of success you will have, is affected by a number of factors. Among them: Your Site Design Your Content Your Title Your Meta Tags, etc. But, perhaps the greatest influence is the SIZE of the market (i.e. search term) you are entering. If you are trying to be in the top 10 when somebody does a search on the word "computers" good luck! I did a search in Alta Vista on "computers" and got 8,700,000 results. Forget it. So then I did a search on "PDQ123" and I got 3 results. Really! (I have no idea what PDQ123 is, I thought I just made it up). Sell computers? Hard to get well placed. Sell PDQ123 computers? Wow! What an opportunity to get a great placement in that category. So now what you do is make sure that part of your site (i.e. one or more pages) is optimized to emphasize the term PDQ123 so that if and when anyone does a search on that term ... you're there! You are not only there, you'll dominate the category! p.s. If you do sell PDQ123 computers, I'll even guarantee you a TOP 10 placement. Maybe even a TOP 5. How's that for confidence. Just send me the bucks! =================================================== Sponsor Message: Give your web site a search engine and earn profits! Include WhO's Best? search box in your web site. For every two searches generated, we will place your full-size banner ad on top of our pages. Our next generation search technology tops every search result with the people's choice best sites, each independently investigated to determine age, popularity and quality. Proceed to: http://whosbest.com =================================================== THE BOTTOM LINE =============== If you optimize your site in an attempt to place well in "computers" you will definitely improve your placement, but you are going to have a real hard time getting into the TOP 10 in all the search engines. Too big of a market. Too many factors. Too many variables influencing the listings. Doesn't mean you shouldn't try. It just means it's hard to do. By the way, if you make it into the TOP 200 of a large market, consider it good. Where optimization works best, is if you can identify smaller markets (i.e. search terms) and then aim for a top ranked placement in those areas. Here's another example: a search on "flowers" revealed 1,900,000 pages. A search on "magnolia blossoms" has 132,000 pages. A search on "rose petals" has 6,800. Yes you say, but most people will enter the term "flowers". Yes they will. But it's like the Boston Marathon. In this market we're not likely to win. We'll do the best we can, but in the race for "magnolia blossoms" we've got a shot at winning! And in the race for "rose petals", look out! So try your best in the large, overcrowded markets, but make absolutely sure that you pay particular attention to the more specialized areas of your business and you'll have a much better chance of pulling in the traffic. REAL LIFE EXAMPLE ================= With the kind permission of Duane Shinn, here are the results in Alta Vista of a recent optimization that we did on his site. Duane is a piano instructor and markets about 300 "teach-yourself" piano courses. So the site was optimized to get the best possible placement for the sale of his material. http://www.playpiano.com - 17 pages were optimized and submitted SEARCH TERM POSITION # OF HIS PAGES LISTED OUT OF piano courses 7 17 our of 25 cassette piano lessons 4 17 our of 25 piano lessons cassette 4 17 our of 25 chord strategies 1 12 out of 12 keyboard lessons video 17 17 our of 35 learn the piano 18 17 out of 45 play the piano 72 keyboard lessons 75 video piano lessons 99 piano lessons video 102 piano not in top 200 In a number of categories, we were able to dominate the first 25 or 35 listings, meaning that anyone doing a search on these terms would be inundated with Duane's listings. But on the word "piano" we don't even show up in the first 200 listings. So we may not win any visitors when someone does a search on "piano" but if they look for "piano courses" we win, hands down. THE OPTIMIZATION PROCESS ======================== There are a number of components that make up a Site Optimization Program. But we have categorized the process into 3 stages. Navigation Page Design Meta Data In future articles we'll take a look as some of these components. Article by Len Canning (email@example.com), founder of LeMaze Resource Center(http://www.lemaze.com). LeMaze lists in excess of 14,000 marketing and web development resources. And for those who don't have the time or inclination to do it themselves, they provide an array of marketing services. Like a Free Meta Tag Analysis for your site, check out our Free Meta Tag Analysis (http://www.lemaze.com/Features/Submit_Forms/tag_analysis.htm). ================================================== The Add Me! newsletter is a free newsletter distributed weekly by Add Me (http://www.addme.com), the most popular website promotion engine on the web, and it is 100% FREE! If you received this newsletter it is because you subscribed to it through the Add Me! website To unsubscribe to the Add Me! newsletter, go to http://www.addme.com/newsletter and enter your email address. The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. If you have experience with website promotion and website marketing and would like to share it with our audience go to http://www.addme.com/list.htm If you are interested in sponsoring this newsletter, send us an email at firstname.lastname@example.org. We will be happy to send you our rates. For suggestions and feedback on this newsletter, please email us at email@example.com
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