Posted on November 30, 1998
================================================== The Add Me! Newsletter *** ISSUE #7 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== .................................................. November 30, 1998 Newsletter #7 This week's article: Fun with Search Engines .................................................. Message from our Sponsor: Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/?addme6 .............................. *************************************************** The Add Me! Newsletter is a brand new high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 100,000 subscribers. Want to submit an article for this newsletter? Go to http://www.addme.com/list.htm Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... Fun with Search Engines ========================= It never ceases to amaze me, the misconception that search engines are the cure all for gaining more traffic to your site. Now I'm not saying they're not important, but rather a piece of the pie in a well thought out marketing plan. There are a number of things one can do to make sure your site is ready for indexing by the engines before submitting it. First of all, get rid of the "under construction" signs. Make sure the site is pretty well complete and offers interesting content. If you send a site up before it is ready to be viewed by the public, with lack of content and signs promising material in the future, odds are you'll lose those visitors forever. Give people a reason to visit your site besides the fact that you have one. When it comes to search engines no two function in the same manner. They all play by a different set of rules, but here is a list of general indexing practices that you should perform on your pages to get them ready for listing. 1. The first 25 words on the page are the most crucial for indexing 2. Make good use of title tags, they are very important and should include your business name and a few primary key words that are related to your site. Try to keep the size down to 40 characters or less. 3. Meta Tags- Some engines use them, some ignore them, but you really need to include them on all of your pages. There are two primary attributes, keywords and descriptions. Do not repeat keywords more than 5 or 6 times as some of the engines will penalize you for it. The length should not exceed 1000 characters. =================================================== Sponsor Message: !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits =================================================== A meta tag that is used by all spiders to guarantee your site will be reindexed at regular intervals looks like this This tag tells the spiders to come back and reindex every 15 days. If you only update the site once a month change the 15 to 30. If you update daily or weekly leave the number at 15. If you need help writing Meta Tags visit http://searchenginewatch.internet.com/webmasters/meta.html While there you really should sign up for their Free newsletter, it contains a lot of valuable content to help you in your search engine quests. Another useful Meta Tag that will make sure the spiders index not only everything on your page but follow all of the links on it include this tag on every page If the thought of going through your site and inserting all of these tags doesn't thrill you, and why would it, there is plenty of software that can be downloaded for Free that will do the work for you. One that I recently used and really liked is Tag-Gen 2.0 download it at http://www.hisoftware.com If you're confused as to which search engines you should submit to here is a list of the current major players in the game. AltaVista http://www.altavista.digital.com/ This is one of the most difficult engines to get listed in AOL NetFind http://www.aol.com/netfind/ This is a branded version of excite Hotbot http://www.hotbot.com Utilizes Meta Tags Infoseek http://www.infoseek.com Uses all kinds of Meta Tags and getting listed is easy LookSmart http://www.looksmart.com/ Lycos http://www.lycos.com Lycos places more weight in the full text of your document, and looks at Meta Tags SearchCom http://www.search.com/ WebCrawler http://www.webcrawler.com Does not take advantage of Meta Tags, utilizes keywords someone might type in to find your site. Yahoo http://www.yahoo.com Not really an engine but a very important directory and the hardest one to get listed in. Puts the most relevance on the title and comments you provide Remember your listings won't show up overnight allow 4 to 8 weeks for your pages to surface in the engines. With the millions of new web pages being put up daily it takes time to get them all indexed. By getting your pages ready for the search engines before sending them up you'll obtain a much higher placement, and that's exactly what the game is all about! ------------------------------------------------------------ Merle Visit Merle's World Freebies for Webmasters http://www.merlesworld.com Sign up for Merle's Mission Newsletter at http://www.merlesworld.com/newsletter.htm ------------------------------------------------------------ ================================================== The Add Me! newsletter is a free newsletter distributed weekly by Add Me (http://www.addme.com), the most popular website promotion engine on the web, and it is 100% FREE! If you received this newsletter it is because you subscribed to it through the Add Me! website. If you know anybody that you think would be interested in receiving this high quality newsletter, feel free to forward this email to that person. The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. If you have experience with website promotion and website marketing and would like to share it with our audience go to http://www.addme.com/list.htm, and submit your article! If you are interested in sponsoring this newsletter, send us an email at email@example.com. We will be happy to send you our rates. We want this newsletter to be the best one around. If you have suggestions and/or feedback about this newsletter, feel free to email us at firstname.lastname@example.org. To unsubscribe to the Add Me! newsletter, go to http://www.addme.com/newsletter and enter your email address. ================================================== (c) Copyright 1998 Add Me, Inc ==================================================
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