As we mentioned in our previous issue, we'll be presenting our new product AddThis.com at the prestigious DEMOfall 2006 conference.
If you are attending the event, be sure to come to our booth, we'll give you a preview of the product.
AddThis is currently in private beta, but we will open it to everyone in October. Stay tuned.
the AddMe team
Recent Changes at Google, Yahoo, and MSN
Posted on September 14, 2006
By Kim Roach
There are many changes taking place in the top search engines. Google, Yahoo,
and MSN are all adapting to the many transformations occuring within the search
industry. Because of these changes, I thought I would take the time to give you
an overview of what's taking place within the market and how it affects you as a
webmaster. To begin, let's start with Google.
Back in 2003, Google would index and crawl the web about once a month and
everything would change all in one shot. WebMasterWorld would actually name
these updates with names like Brandy, Florida, and Bourbon.
Google has moved away from these monthly updates to an ever- changing process.
You can now see daily changes within the SERPS with the biggest changes occuring
during algorithm updates.
Late June and July of this year saw some major changes within the Google
algorithm. If your site was hurt from this algorithm change, you should
re-examine your site and be sure to follow the guidelines below:
1. Pursue a continuous linking campaign with other quality sites. This can be
achieved through article syndication, exchanging RSS feeds, submitting to
directories or syndicating a press release.
2. Create a Google sitemap to increase the coverage of your webpages.
3. Make sure your site has a clear navigation system. Every page should be
reachable from at least one static link.
4. Avoid all deceptive or manipulative behavior. Don't get involved in linking
schemes. Avoid all forms of cloaking and avoid hidden text or hidden links.
Besides the changes taking place within organic search results, there have also
been recent changes within Google Adwords. In July of 2006, Google updated their
landing page algorithm. These changes have harmed a number of online marketers.
Many advertisers who had been paying five or ten cents a click are now required
to bid at least 50 cents to a dolloar or more. There are also other advertisers
who kept their bid prices, but those bids are now buying only 3rd or 4th page
positions when they used to buy first page positions.
Some advertisers have even been effectively shutdown.
However, keep in mind that not all advertisers have been affected. There are
four main types of sites that have been hit the hardest. These include:
# one page sales letter websites
# squeeze pages
# adsense sites (particularly those involved in Adsense arbitrage)
# affiliate sites
The new landing page algorithm gives a quality score to every landing page.
Fortunately for us, Google has left some clues as to how they are ranking these
Below are 3 general guidelines that will help those who have been hurt by the
1. Provide relevant and substantial content.
2. Link to the page on your site that provides the most useful and accurate
information related to the product or service in your ad.
3. Distinguish sponsored links from the rest of your site's content.
To stay in accordance with the new quality score guidelines, you may want to
remove all Adsense ads from your landing pages, create or find more original
content for your sites, ensure that your landing page has at least 500 words,
and check to make sure that your ad relates perfectly with the content of your
Google is getting smarter everyday. Our job is not to trick the search engines
but to deliver truly valuable information to our visitors. By doing this along
with some basic on-page and off-page optimization techniques, you should perform
very well in the search engines over the long-haul.
There have also been some recent changes at MSN.
They have changed the name of their search engine spiders. Before the changes,
they were all called "msnbot,". Fortunately, they are now starting to group
their spiders into separate categories:
- The MSN Shopping bot is msnbot-products.
- The MSN News bot is msnbot-news.
- The MSN Image Search bot is msnbot-media.
- The MSN search bot is still called msnbot.
It should now be much easier for webmasters to decipher what's really going on
in their web logs. In addition, webmasters can also block specific bots if they
need to, without blocking MSN Search.
Last, but not least, there is Yahoo. This company has experienced some very
exciting changes within the past few months.
One of these is the launch of a new Yahoo Search Crawler. The new crawler is
faster and more efficient at visiting websites. As a result, website owners
should notice as much as a 25% reduction in the number of requests and bandwidth
consumed by the Yahoo crawler.
Yahoo also released an index update in mid-July. You can read all about it at http://www.ysearchblog.co
In addition, there are a number of other, smaller-based search engines who are
leading the way in the future of search engine technology. One of the best
examples I have seen is Eurekster.com.
They have developed a social search engine powered by the wisdom of crowds.
Eurekster makes use of its own SearchMemory technology, which remembers the
sites a user finds useful and presents them higher in the results the next time
they search. Then, Eurekster lets a user share their searches and sites with
friends. For example, if you do a search on "internet marketing", you'll see
sites related to "internet marketing" that your friends also found useful. These
results are marked with an icon.
This personalization helps to increase relevancy in a way that no algorithm can
I expect to see many changes within Google, Yahoo, and MSN in upcoming years as
they merge search engine technology with social search in order to make search
results more relevant as well as personalized. One thing is clear, the future
evolution of search is sure to be exciting to watch.