The golden arches. Colonel Sanders. The familiar white words with the swish on the red background. Logos are more than just a picture for your company; in the mind of the public, logos become practically inseparable from the company they represent.
Because your logo is so closely intertwined with your business, the importance of the logo as both a marketing tool and as a sort of spokesperson for your company can not be overstated. Often, the logo will be the first thing seen by a potential client or customer, and the first impression most people will get of your company will derive from their feelings about your logo.
Make sure your logo is pleasant to look at and can be understood that it represents your company. Pay attention to such aesthetics as color and balance, but don’t make things too complicated nor too simple.. Also consider the shape of your logo. For example, an angular design tends to promote the idea of speed,which is perfect for a delivery company. Meanwhile, a round logo evokes sensations of trust and completeness.
If necessary, hire an artist or graphic designer to design your logo. Many small businesses make the mistake of attempting to design their own logos, and often use clip art and other less-than-professional design choices. This can lead to an unprofessional looking logo, which can be associated negatively by the public with your company. Discuss your business with the graphic designer, you want to make sure that you have a logo that fits your business and what it is about, not one that simply looks pretty.
As customers grow to trust your brand, they will quickly begin to positively respond to the logo. This can lead to return clients as well as new customers. If you had to hire a professional artist to design your logo, it won’t be too long before you begin to see a return on the investment.
Your Logo in Print
All of your flyers, advertisements, brochures and any other printed material should include your logo. Make sure you place your logo in a prominent place where it will be noticed easily.
The rest of the color scheme, if any, for your print material should compliment the logo design in some way. When designing your printed materials, think of a color scheme that goes along quite well with your logo. You will want to use that color scheme in all documents of a similar type. If possible, use that scheme in all of your printed material. This will help people to feel as though your company acts in a cohesive manner, which leads to greater assurance that you are a professional business and one that can be trusted.
Your Logo On the Web
Many of the same ideas and thoughts about printed products likewise applies to digital media, including your company’s website. Display your logo prominently on all pages on your site, and think about the overall color scheme of the site. Doing so will, again, provide a cohesive appearance to your entire site.
If at all possible, use the same sort of color scheme in digital media as you do with printed material. This will further link your digital business with your print products, again making things seem more cohesive and tied together.