Local Business Listings
Years ago, if a local customer wanted to find your business, he or she would open up the phone book. Nowadays, millions of potential customers search for businesses on hundreds of different online sites. In fact, some estimate offline local spend to be ten times greater than e-commerce spend. How can you maximize your local presence? Maintaining and updating your local listings, otherwise known as your location data.
There are three layers to location data:
Unfortunately, the current state of location data is miserable. 43% of businesses have an incorrect or missing address listed online. And 37% have an incorrect or missing phone number. If your information is incorrect or missing, potential customers will be unable to find your business and will move on to a competitor.
And, though it is the largest form of discovery, simply being listed on Google is not enough. There are hundreds of different sites that must be updated. In a recent study, it was found that only 41.7% of consumers claimed that search engines were their primary tool for discovering local businesses. In other words, the vast majority of consumers look on places other than Google to help them discover local businesses. If your location information isn't updated across the internet you're missing out on customers and sales.
Here is a quick Checklist Brought to you by Yext to make sure your customers can use your location information to find you:
Do you know how your business appears online? Make sure potential customers can find you easily. In less time than it took you to read this, you can discover where you are losing out on customers.
Click here to get a free report detailing where your business information is incorrect or missing across the internet.
Start promoting your business! A directory listing can improve visibility to your website. The AddMe Business Directory is one of the fastest growing business directories offering quality, SEO-friendly listings.