URLs for Better SEO

Posted on July 7, 2012

Search engines like Google scan URLs, title tags, and other tags to glean information about what your website or blog post is really about.

What better what to communicate this than by putting keywords into your URLs? If you're not incorporating keywords into your domain name and other URLS in your website, you're missing out on web traffic, bottom line.


Learn How to Use Pinterest For Business!

What is Pinterest?

  • Pinterest is the 3rd most popular social media network in the U.S.
  • 11 million people use Pinterest
  • Pinterest is retaining and engaging users as much as 2-3 times as effectively as other social media networks
  • Pinterest has increased in visitors by 145% since the beginning of 2012
  • Pinterest referrals spend 70% more than visitors referred from non-social channels

How can I use Pinterest to benefit my business? Download this ebook to learn:

  • How to create and highlight your best visual content to increase traffic
  • How to engage customers on Pinterest in order to grow your reach
  • Using Pinterest to gather insights on your buyer personas
  • Examples of brands that are using Pinterest successfully
  • See how retailers have 389% increase in traffic

Download your free ebook now!

 


Ways to optimize your URL

Begin by checking your domain name? Is it SEO rich? A yoga studio that has the word "yoga" in its domain will get more hits than one in the same city that has a generic name, and the same goes for hair salons, veterinarians, and other businesses that provide a specific service. If you're just getting started building a website, place a keyword in the domain to get off to a good start.

Of course, not everyone can start fresh with a new domain. If you have a strong presence on an existing domain, modifying that URL is not a good idea. It risks confusing clients, who may not be able to find you or may think your businesses has changed hands in some way. In this case, place keywords in sub pages and try using them in blog posts. For example, a domain of mikesrestaurant.com and mikesrestaurant.com/menu are not very descriptive, but mikesrestaurant.com/pizza effectively tells Google that your restaurant serves pizza. This can give you a boost in SERPs. If you've localized your page, users searching for pizza in your city can find your restaurant in the first pages of search results, which makes them much more likely to place that late-night delivery order with you.


Drive Traffic With Google Local Business Listings

Are you looking for a cost effective way to further promote your business online?

Register your business today!

  • According to Google, 20% of its searches are local search
  • Google uses local business listings at the top of their search engine results

For as little as $20 NeedMoreHits will review, optimize and post your business listing in Google ensuring you get maximum exposure through out the organic and local search results in Google.

Register your business today @ NeedMoreHits.com!


What to Watch For

Too much SEO can do harm. A search engine scans your website for keywords, but if that keyword is repeated too many times, the search engine can actually downgrade your site. So-called keyword stuffing will actually hurt your SERPs, not help them. Choosing long URLs--those over 115 characters--may get you marked down as spam.

One tip to keep URL counts down: Use hyphens instead of underscores. Underscores are counted as characters but hyphens are not! Additionally, Google ranks each work less in a long URL than a short one, so keywords hold less power. If you use query parameters in your URLs so that you can track where traffic is coming from, be wary of using too many. One is generally acceptable but multiple queries can throw search engine robots into a loop they cannot get out of.

Begin incorporating these keyword tips into your URLs, sub pages, blog posts, and other web content. You should notice increased traffic and higher SERPs, which will lead to more business over time.

About the Author

John Zwissler from AddMe - AddMe traffic program is structured to deliver controlled bursts of quality visitors and traffic to your website. AddMe traffic will increase sales, signups and overall branding for your site, for more information about this exciting service Click Here!


Other Reading

If you found this article interesting, you may want to read through other interesting articles such as:

 

blog comments powered by Disqus
VisitorBoost - Buy Traffic Trellian Direct Search Network
RankPay - Pay for Performance SEO Constant Contact Email Marketing
Submit your website to 20 popular
search engines for FREE!
Join our free bi-monthly newsletter full of tips and advice to better succeed online!

Want to naturally improve the search engine rankings for your website? Our SEO experts are ready to help!
Poll
What is your preferred choice of communication when doing business online?
1. Phone
2. Email
3. Chat
to see the Poll results!