If you are just building a new website or have had one for a while, there's a few things that should be on your checklist. One of the most important things to do is to implement some kind of traffic reporting tool.
Traffic stats are vital to any online business because it can give you a great deal of insight into the behavior of your visitors. Think of how helpful it would be to your marketing campaign if you had specific intelligence about your visitors and how they find you.
With a traffic tool or software, you can collect data such as traffic volume history, geographic location of your visitors, what type of browser they're using, what keywords they were using to find you, what the referring site was, and much more. As you can imagine, having all this data would be incredibly valuable in planning out your online marketing campaign.
There's all kinds of website traffic stats tools out there. Some are free and some are commercial. Some are complex and some only give you the bare bones. Whatever your needs are, there is a website traffic stats tool out there to fulfill your needs.
Here are some recommended website traffic stats tools: