5 Tips for Writing Title Tags
Posted on December 6, 2011
5 Tips for Writing Title Tags
A required element of HTML/XHTML documents, title or meta tags can be the most memorable part of your website. They appear in the top browser bar and show up in search results, linking to your website. Suffice to say, they get a lot of eye traffic.
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A required element of HTML/XHTML documents, title or meta tags can be the most memorable part of your website. They appear in the top browser bar and show up in search results, linking to your website. Suffice to say, they get a lot of eye traffic. Getting your title tags right is a big way to increase your search viability and gain clicks. Title tags can make a quick and noticeable improvement to your SEO rankings--and to your bottom line. Five tips will help you improve title tags, for increased traffic.
1. Choose your first word wisely.
2. Don't stuff keywords into the title. Try to use the keyword once.
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3. Say something important about your offering. An award, service, something that stands out.
You know that you've got to catch user attention to get a click. Well, selling your service can grab user interest long enough to get them away from Google and onto your website. Your title tag is not the place to be shy! If you've won a service award, or if you have a hot product, tout it here. "Apartments for Rent - Boston" gets your location in, but it's vague. Your listing won't stand out from 20 others just like it. One word can make a big difference, though. "Apartments for Rent - Downtown Boston" communicates what's important about your offering, and it makes you stand out from your competition.
4. Say something specific. Avoid generic text.
5. Use keywords in the title tag.
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