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Posted on September 10, 1999

  The Add Me! Newsletter            *** ISSUE #59 ***
  "Free tips for promoting your website and business"
  Add Me, Inc          
  The Newsletter is only sent to the users of Add Me! 

                ...TODAY'S ARTICLE...

             >> Reward Your Customers! <<

  September 10th, 1999                   *** ISSUE #59 ***

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             .....TODAY'S ARTICLE.....

              Reward Your Customers!

  By Larry Dotson 

  The formula for success for any business is to get your
  customers to make repeat purchases. There are a number
  of factors involved for getting repeat customers: pricing,
  quality of  products and services, excellent customer
  service etc. One of the best ways is to reward your
  customers for their repeat purchases. Here are three
  effective customer reward programs you could implement:

  Number Of Purchases

  This program is based on the number of purchases made
  by any customer. You could give away a free product or
  service to any customer that makes ten or more purchases.
  To make the program more effective you could require a
  set time period that all ten purchases must be made by.

  Dollar Amount

  You can require a certain dollar amount be spent before
  the customer receives a reward.  Tell customers if they
  spend over $50 in one month at your web site they get a
  50% discount on their next purchase. You could also just
  reward one customer who spends the most every month
  with a bigger reward like a vacation.

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  Points System

  Reward customers a point for every one-dollar they spend.
  Lets say customers can get a free computer for 300 points.
  That means customers will spend $300 dollars on your
  products and services to get enough points to get the free
  computer. To push slower selling products or services just
  offer more points per dollar spent for those particular items.

  The kind of rewards you give should depend on what your
  business can afford. Cheaper rewards could be gift
  certificates, coupons, clothes, or movie passes. Expensive
  rewards could be jewelry, vacations, bed and breakfast
  gift certificates, electronics or computer equipment.

  You may want to invest in a good database program to
  keep track of your rewards program. I also recommend
  contacting a legal professional for advice, set-up and the
  structure of your rewards program. I hope these ideas I've
  given you help make your business more successful.

   Written by Larry Dotson, Owner Of  L.D. Publishing
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