Your Post-Cutts Guest Blogging Survival Guide
Posted on January 31, 2014
When it comes to guest blogging for SEO, quite a few people are pretty ticked off at Matt Cutts right now. After all, he just declared that guest blogging is a Very Bad Thing for webmasters, and stated that you should stop doing it.
Well, not quite.
Too hear most SEOs talk about it, you'd think that's exactly what he just said. But Cutts actually made an important (and really not all that subtle) distinction between two different types of guest blogging. Once you know the difference between the two, you can decide for yourself if guest blogging is still a good choice for your business.
The Kind of Guest Blogging Google Doesn't Like
What kind of guest blogging doesn't Google like? Here is the short list:
In other words, guests posts done purely for the sake of SEO are straight out. So are any guest posts that simply look like they might be done for pure SEO's sake.
That doesn't mean that guest blogs can't help your SEO anymore. It just means that they won't do so directly. As you know, Google takes in increasingly more factors when assigning rankings.
So what is guest blogging still good for, and how can it still help your rankings?
How to Guest Blog Post-Cutts
Judging directly from Cutts' post itself, let's look at what he and his spam team (and, presumably, the Google algorithm) think of as good reasons for guest blogging:
Now it's true that Google can't activate its Thought Police and see inside every person's reason for guest blogging (at least not yet). But it has a pretty good idea of what spammy guest posting looks like. And as some webmasters found out during various Panda and Penguin updates, just looking spammy can spell the death of your online business!
How to Guest Blog after Matt Cutts' Proclamation
So how is an honest business person supposed to practice guest blogging in 2014 onward?
So far, there seem to be a couple of answers. One answer is that content that is repeatedly "Liked" or "+1ed" is more likely to rise in Google's SERPs. Perhaps more importantly, content that is shared is content Google typically loves.
Combine this with the fact that Google knows when someone hits the "back" button from your page after landing there in the SERPs, and you'll see that the best way to high rankings are what Cutts has been saying all along: Give your readers quality content that they find useful and want to share.
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