Posted on October 24, 1998
================================================== The Add Me! Newsletter *** SECOND EDITION *** "Free Tips to promote your website" Add Me, Inc http://www.addme.com ================================================== .................................................. October 24, 1998 Newsletter #2 .................................................. Sponsor Message: Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/?addme6 .............................. *************************************************** The Add Me! Newsletter is a brand new high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently 100,000 subscribers. Want to submit an article for this newsletter? Go to http://www.addme.com/list.htm Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... SEARCH ENGINE OPTIMIZATION - PAGE DETAILS ========================================= There is a fine balance in creating pages that are esthetically pleasing, informative, marketing conscious and search engine friendly. And sometimes the goals are at odds with each other. TELL A STORY ============ Your web should tell a story, not unlike a newspaper article, with a headline, content, images, captions, etc. The components are all interconnected and all effect the relevancy of your page or article. COMPONENTS ========== If you don't do anything else in terms of optimization, do this: First, you must ask, what is the central and primary theme to this page? That theme needs to be repeated throughout the page in all of the components: headline, content, Meta Tags, images, captions, etc., to get the best possible ranking. That is not to say that the page must be LIMITED to one theme. But it must EMPHASIZE at least one theme. Let's say baseball is your theme. Your page can deal with baseball and discuss hitting strategies, defensive maneuvers, pitching statistics, etc. But your page title should have the word baseball in it. The ALT text tag for your images should mention baseball. Your headline should have the word baseball in it. Your Meta Tags need the word baseball and variations thereof in the tags. And obviously you want to mention the word baseball in your content. Now how would you rank this page in terms of relevancy for anyone doing a search on the word "baseball". Probably pretty high. What about "pitching statistics". Not quite as high, but it has some degree of relevancy. Now buried in the Meta Tags of this baseball page, the author decides to add the word "sex" just to get some more hits. What do you think the probability of that page getting hits on the word "sex" are? Somewhere between zero and none. Got another theme you want to emphasize? Make another page. ORDER ===== Search engines start at the top and work their way to the bottom (clever folks these programmers). And their ranking mechanism will place MORE emphasis on content at the beginning of the page than content at the bottom of the page. But that makes sense. When you read a newspaper article, you tend to read the headline first. And then the first paragraph. You expect it to tell you what the article is all about. Same thing in search engines. So make sure you place the most important information as close to the top of your page as possible. And here is the corollary: if it is NOT important DON'T put it at the top of the page ... you are only pushing the good stuff down. So here is a good design strategy. Put five or six banners at the top of your page, followed by 4 pictures of your children, and 500 words about Clinton & Lewinsky, and then devote the last 25 words on the page to discuss your primary topic - wood carving. Guaranteed you'll be number one in the search engines? Right! =================================================== Sponsor Message: Give your web site a search engine and earn profits! Include WhO's Best? search box in your web site. For every two searches generated, we will place your full-size banner ad on top of our pages. Our next generation search technology tops every search result with the people's choice best sites, each independently investigated to determine age, popularity and quality. Proceed to: http://whosbest.com =================================================== PAGE LAYOUT =========== Some page designs are more conducive to getting a better placement than others. It is often the case that the simplest presentation is the easiest to optimize. - Plain Pages: content is presented top to bottom which is exactly how the search engines will read it. - Tables: search engines will look for content outside tables first, then come back to read the tables. . - Navigational Panels: if you use a table and insert navigational content in the left-most column, that is the information that will be read first as the search engine reads from left to right. - Shared borders: content in the top and left shared borders are read before content in the main panel. - Frames: in terms of optimization, frames actually work well, because the navigational panel in the left is actually a separate page and the content on the right is also a separate page that has no navigational panel to clutter it. However, there are other significant limitations to frames that we won't get into here. HEADLINES ========= Headlines capture a reader's interest. They are also a signal to the search engines that they represent an IMPORTANT piece of information. In order to highlight and emphasize that fact, use the headline tag (H1 to H6) when formatting your headline. Search engines will assign it more weight. PAGE CONTENT ============ You need to have content on your pages. Pretty pages with nice graphics and stunning banners may look very appealing, but they are virtually meaningless to the search engines. This is a critical point: The search engines do not have our esthetic taste. They cannot "read" pictures. The search engines need words on which to base their relevancy. Here is a situation that, unfortunately, is all too often found. The page has nothing on it except a beautiful, artistic, animated rendition of your corporate logo. Pretty? Absolutely. Search engine effective? Not at all. And the client wants to know why the page isn't rated high in the search engines? I am not opposed to artistic creativity. And that might very well be a part of the image that you want to project. Just understand that this particular page has no substance to earn a high ranking in the search engines. PUTTING IT ALL TOGETHER ======================= As we said at the beginning, your web page tells a story. Optimization is simply putting the components together so that they emphasize at least one critical theme that you want to get across. Next time we'll look at some of the behind the scenes material: Meta Tags. ------------------------------------------------------------ Article by Len Canning (firstname.lastname@example.org), founder of LeMaze Resource Center(http://www.lemaze.com). LeMaze lists in excess of 14,000 marketing and web development resources. And for those who don't have the time or inclination to do it themselves, they provide an array of marketing services. Like a Free Meta Tag Analysis for your site, check out our Free Meta Tag Analysis (http://www.lemaze.com/Features/Submit_Forms/tag_analysis.htm) ------------------------------------------------------------ ================================================== The Add Me! newsletter is a free newsletter distributed weekly by Add Me (http://www.addme.com), the most popular website promotion engine on the web, and it is 100% FREE! If you received this newsletter it is because you subscribed to it through the Add Me! website. To unsubscribe to the Add Me! newsletter, go to http://www.addme.com/newsletter and enter your email address. If you know anybody that you think would be interested in receiving this high quality newsletter, feel free to forward this email to that person. The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. If you have experience with website promotion and website marketing and would like to share it with our audience go to http://www.addme.com/list.htm, and submit your article! If you are interested in sponsoring this newsletter, send us an email at email@example.com. We will be happy to send you our rates. We want this newsletter to be the best one around. If you have suggestions and/or feedback about this newsletter, feel free to email us at firstname.lastname@example.org.
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