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Posted on October 19, 1999

  The Add Me! Newsletter            *** ISSUE #70 ***
  "Free tips for promoting your website and business"
  Add Me, Inc          
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                ...TODAY'S ARTICLE...

    >> Elements of a Successful Internet Presence <<

  October 19th, 1999                      *** ISSUE #70 ***

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             .....TODAY'S ARTICLE.....

      Elements of a Successful Internet Presence

  by Chris Small

  What are the elements of a successful Internet presence? And 
  how much will they cost me? These are the two most commonly 
  asked questions from people just starting out. Following is 
  a rough guide and some general prices.

  1) Your own unique Domain name. 

  This means Yes if at all possible, 
  shorter is better, but more importantly make sure that the 
  domain name that you choose is descriptive of your site 
  and/or easy to remember. Try to make it distinctive and easy 
  to remember. 

  Cost to register the name with InterNic: $70 for the first 
  two years - $35/ year thereafter.

  Cost for Domain hosting: There are several options here 
  depending on what you want to achieve. It is possible to get 
  domain hosting for free (as long as you don't mind other ads 
  all over your site and no customer service) You could also 
  find yourself in the situation of paying out hundreds of 
  dollars per month for a major hosting package.

  My recommendation is to go with an affordable full service 
  host. When you're starting out you will definitely discover 
  challenges and questions - having a customer service staff 
  at your beck and call can be a real life saver. Expect to 
  spend between $25 to $50 per month for a good host.

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  2) A professional looking layout and design of your pages - 
  that is consistent throughout your site.

  That critical first impression is accentuated on the Web. In 
  real life, you can present several facets of yourself. If 
  you're a little weak in one area you can often compensate in 
  another. A smile can overcome many inadequacies. On the click, 
  click web, you only get one crack at it so you had better be 
  good or your visitor is gone, and you can't phone them up for 
  a second interview.

  It is not necessary (or even advisable) to display dazzling 
  graphics and special effects in a business web site. Would 
  you go to a job interview dressed in a bright orange bikini 
  shorts with a loud Hawaiian shirt, and a flashing neon light 
  on your head, humming a tune to a Madonna song? Of course not! 
  So don't do that with your web site either.

  Keep it clean, polished and on a professional level. Be the 
  "Man from Glad".

  The cost for a professional webmaster to design your site can 
  range $35 a page to as much as several hundred per page. A 
  complete site design can cost in the range of $2,000 to $6,000 
  depending on the features that you implement. You can also opt 
  to do some or all of it yourself.

  3) Let the people know that you exist. 

  We all know about the millions of people that are out there 
  surfing the web. Many of them looking for a product or service 
  such as yours. The opportunity is incredible. BUT - They won't 
  come to your site, unless you call them. 

  Get the word out. Register with the Search Engines, Buy (or 
  swap) some banner space,  invest in some ads in the ezines 
  (one of the most cost effective methods), do some off-line 
  promotion, offer the visitor something of value, etc.. 

  Generally Search Engine submissions are free, but if you 
  wish to have a top 20 listing (there's not much point in 
  being listed at #1221) you will have to hire a professional 
  placement company. You should wait until you are firmly 
  established before spending the several hundred dollars that 
  these people will demand.

  The cost for much of your promotions can be very low or even 
  FREE. However at some point you will probably find that it is 
  necessary to spend a few dollars to get exposed to your ideal 
  market. For example many low circulation ezine ad spots can be 
  bought for as little as five dollars each. 

  One word of caution though, DO NOT SPAM PEOPLE! The results 
  could be much worse than the list brokers will ever tell you.

  4) Give people a reason to come back

  Studies have shown that we usually need an average of seven 
  impressions before we decide to make the purchase. That does 
  not bode well for reaching the casual surfer who happens to 
  across your site as they are looking at scores of others. 
  You need to install Traffic Generators on your site. Some 
  examples are: Valuable information that is not available 
  elsewhere, Free opportunities, Free software, Free ads, Free 
  downloads, Free Post Cards, etc..

  The MOST effective and useful way of staying in touch with 
  your visitors is by encouraging them to sign up for your ezine 
  or newsletter. This way they will see your words over and over 
  again. Please note that an ezine is a service that YOU provide 
  to your visitors. You need to give them a reason to start 
  subscribing and you must also keep giving them a reason to 
  stay subscribed.

  The cost to implement many of the "Traffic Generators" is 
  quite low. In many cases you can invest some time and set 
  them up for free yourself. The ezine may require a list 
  server ($100 - $300). You should be able to recover the 
  initial cost very quickly by selling ads to other related 
  web sites.

  These are admittedly very general suggestions. You will need 
  to do some detailed research before investing your hard earned 
  money. It is a very good idea to visit your favorite search 
  engine and investigate several companies who offer these 
  services before you jump in. 

  Chris Small is a cyber entrepreneur and host of the very 
  successful 'World Deal Center'. His main website is  You are invited to sample 
  some of Chris's other articles by going to 

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