Posted on October 12, 1999
=================================================== The Add Me! Newsletter *** ISSUE #68 *** "Free tips for promoting your website and business" Add Me, Inc http://www.addme.com The newsletter is only sent to the users of Add Me! =================================================== ...TODAY'S ARTICLE... >> Taking Orders Online! << ........................................................ October 12th, 1999 *** ISSUE #68 *** ........................................................ Message from our sponsor: ======================================================= Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/?addme6 ======================================================= .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote their website and business on the Internet. The Add Me! Newsletter is one of the largest newsletters available on the web focusing on this topic. It is read twice a week by over 220,000 webmasters and website owners. Please, forward this newsletter to all your friends and co-workers who might be interested! Interested in writing articles for this Newsletter? Go to http://www.addme.com/list.htm for more info! To un/subscribe, please see the end of the message! *************************************************** .....TODAY'S ARTICLE..... Taking Orders Online! ======================= By Curtis Stevens http://www.imsnewsletter.com Is your online business accepting credit cards? There are many ways to take credit cards and to process your orders online. We have spent weeks researching how to get set up with a merchant account to process orders, and here are the options that we found: - Using Someone Else's Merchant Account - Merchant accounts are agreements with banks and transaction processors that allow you to accept credit card charges. First consider if you want to get your own merchant account or use someone else's. Many companies will let you use their merchant account for a percent of the sale. Fees for such services start at 9% and go higher. There are disadvantages to using another company's merchant account. You are going to pay about three times or more than you would if you had your own merchant account. You do not have complete control, and there are transaction limits, such as minimum charge amounts. Finally, most companies do not give you your money until a month or longer after the transaction. - Finding a Merchant Account Provider - Just like web hosting, the number of companies offering merchant accounts has grown substantially, and there are now thousands of providers to choose from. You can search for providers at < http://merchantworkz.com >. When you find a company that you like, you might want to call them up and talk to them. Ask them questions like: - How will the merchant account work? - Are there any hidden fees? - Do you charge a Programming Fee, if I have my own software? - Is there a monthly minimum fee. Get to know the company and ask any questions you can think of. Make sure you are completely comfortable about their service before signing up. At the above web site, there are some articles that might help you better understand this subject. ============================================================ To start taking credit cards from your customers right away, just visit Charge.Com. They have the very best rates, and they charge no application fee. You won't find a better deal anywhere. Just click here, or cut and paste it into your browser: http://www.charge.com/?addme6 ============================================================ - Software - If you get a merchant account, you also need software. The software you choose depends on your business. If you are taking orders exclusively over the Internet and do not have the physical credit card, then you might be better off with a computer program. You can use a terminal, but software might be easier if you have customers that order more than one time. Because it has a reoccurring charge feature. There are a few programs available online and a very popular one is PC Charge from Go Software Inc. This software lets you enter and store the customers' credit card information to charge at ease. PC Charge is available from most merchant account providers. The PC Charge and terminals usually cost around $400 and up. If you are a retail business and use the physical credit cards for transactions, then you can use a terminal to get charge authorizations. A terminal will let you enter the credit card number or you can swipe it. You can use a terminal no matter what business you have. Terminals are also available from most merchant account providers. - Automatic or Manual? - You need to decide if you want your orders to be processed automatically or manually. To manually authorize transactions, you have to enter the credit card information into a software program, terminal or swipe the card with your terminal. If you have the physical part of a card, then using a terminal will be the best and fastest way for you. Automatic processing is best for Internet based companies, or businesses that will not have the physical part of the card. How this works is people will order online and the order form will be setup with a program that will process and charge the credit card for you. Most companies offer this and use a program called Authorize. This program can save you time, but it is more expensive. Most companies offer the above program, and fees can range from $495 and up. Either two ways are efficient for online businesses. - Complete Control - If your business is strictly online, then a program like PC Charge or a terminal might be the best way. Though it takes a little more time, it gives you the control to stop orders if you think they are fraudulent. Conversely, automatic order processing offers convenience, but with less control. - Programming Fee - If you don't buy the operating software from your merchant provider, most companies will charge you a large fee for programming third-party software. All this consist of is changing a few things in the software. I have seen fees ranging from a few hundred dollars to $500. There are a few companies available that will not charge you this fee. Search around and you should fine one. -Taking Orders - There are basically four ways to take orders online. You can set up a form on your web site so orders are emailed to you, or you can use shopping cart software. You might want to use a shopping cart if you have many products or services, because it's easier for customers to point-and-click their purchases than manually entering numerous item numbers, colors, sizes, etc. Ask your web hosting provider and see if one is included with their service. If not, then you might want to look at Dansie < http://dansie.net/ > It is a professional shopping cart that should meet your needs. The other two ways are by phone and fax. These two methods are not as popular, but some customers prefer them. - Secure Server - For anyone to order from your web site, you are going to need to make your order forms or shopping cart secure. Ask your web hosting provider if you can use their secure server (SSL). This feature might be an extra fee if it is not included with your hosting package. ----------------------------------------------------------- Curtis Stevens is the owner of the Internet Marketing Success. A free weekly newsletter that is shipped directly to your e-mail box full of Internet marketing and promotion secrets. A little good advice never hurt anyone and everyone can use this valuable resource on a consistent basis, so sign up now free of charge and take your business to the next level! Go here: < http://www.imsnewsletter.com > or send a blank email to: mailto:email@example.com ----------------------------------------------------------- This newsletter is sent to you as part of the free Add Me! submission service you have used recently. If you have missed previous issues of the Add Me! Newsletter you can find them at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:firstname.lastname@example.org To subscribe to this newsletter, please go to http://www.addme.com/list.htm Interested in writing an article for this Newsletter? Go to http://www.addme.com/list.htm for more info! If you are interested in sponsoring this newsletter, place your order online: http://www.addme.com/list.htm ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
blog comments powered by Disqus
Start promoting your business! A directory listing can improve visibility to your website. The AddMe Business Directory is one of the fastest growing business directories offering quality, SEO-friendly listings.