Posted on November 14, 1998
================================================== The Add Me! Newsletter *** ISSUE #5 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== .................................................. November 14, 1998 Newsletter #5 This week's article: Advertising simply by having a website !!? .................................................. Message from our Sponsor: Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/?addme6 .............................. *************************************************** The Add Me! Newsletter is a brand new high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 100,000 subscribers. Want to submit an article for this newsletter? Go to http://www.addme.com/list.htm Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... Advertising simply by having a website !?! ========================================== I can't tell you how many times, as the owner of a web hosting company, the phone rings and the person on the other end of the line breathlessly tells me they are ready to start their online business with their very own website. They usually tell us they want a website so they can advertise their business online. Being somewhat of a debater and suspecting their answer, I usually ask them what kind of online advertising they plan to do and they almost always respond by saying that they are going to advertise by having a website! Silly me! That's how it works! You just slap a website up there on the 'ole Internet and away you go! I don't really want to lose business by dousing fantasy retardent on their dreams, but I usually can't resist the temptation to tell them the flat-out truth about website marketing. If you are serious about using your website to market your business, you are then going to end up spending almost as much money and effort marketing your website as you would have spent marketing your business. Of course, your website usually becomes synonymous with your business so at least you won't have to spend the money and effort twice. Most new website owners have the mistaken impression that by having a website they will get to advertise to 70 million people worldwide for less than $40 per month! However, they usually forget to ask themselves how these 70 million people will know to go to their website. Every now and then a client will surprise me by calling to say they are getting 5-6 orders a week from their new website. I find this quite astounding after learning they have done no advertising or marketing whatsoever. They, however, think business is slow! I tell them how many people we know who have had websites up for months before they get just one order. The fact is, that in most cases, a website could sit there for years without bringing you a single customer - unless you vigorously promote it. Yes, your website is available for 70 million people worldwide to view. But, how will they become aware of its existence if it is not promoted? A website is a wonderful marketing tool. However, to make it work for you, you must stop thinking of it as "free advertising". =================================================== Sponsor Message: !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits =================================================== The best way to advertise your website - is on other high-traffic websites. We, as a website hosting company, can find hundreds of advertising opportunities for our own business on the Internet. These same opportunities exist for almost every industry and product line. Typically, we will tightly target our ads to sites that focus on subjects of interest to people who have or are looking to have their own website. For instance, there are sites that freely distribute cgi scripts. Well, the only people who even know what cgi scripts are, most likely have their own or manage a website. (You will most likely never need a cgi script unless you have or manage a website)! When they see our ad, there is a good chance they will click on it and visit our site -- either to see how we stack up against their current host - or to see if we would make a good host for a planned site. This is just an example for our particular industry - but these same opportunities exist for almost every industry. Too many people want a website because they think it will give them free advertising. It is certainly possible to generate free word-of-mouth on the Internet and if you're smart you can find plenty of places where you can mention your site yourself -- at no charge - but nothing beats paid advertising when you really want to get serious about building your online business. To be successful on the web, you have to get the concept of "free advertising" out of your mind. Douse those flames of "freedom", my friends! With paid advertising you are guaranteed that a certain number of people will see or click on your ad. When we really want to generate hundreds of eyeballs in a short period of time (thus increasing sales during that period), we will buy online advertising. It's the only way to guarantee a jump in hits. And, if you're serious about your online business you have to get serious about generating traffic. If you have the mindset that you're on the internet because it makes promoting your business cost-free -- you are seriously risking website failure. As a hosting company, we try to make owning a website inexpensive enough that the cost is negligible for most small business people. To get the full benefit of this global medium, however, you have to promote your site in a strategic and consistent way, without fear of spending - yes - MONEY! on advertising, or even the negligible monthly hosting fee will become a costly burden. ------------------------------------------------------------ Jonathan Cousar LazyLizard Internet, Inc. http://lazylizard.net (212) 545-8535 ------------------------------------------------------------ ================================================== The Add Me! newsletter is a free newsletter distributed weekly by Add Me (http://www.addme.com), the most popular website promotion engine on the web, and it is 100% FREE! If you received this newsletter it is because you subscribed to it through the Add Me! website. If you know anybody that you think would be interested in receiving this high quality newsletter, feel free to forward this email to that person. The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. If you have experience with website promotion and website marketing and would like to share it with our audience go to http://www.addme.com/list.htm, and submit your article! If you are interested in sponsoring this newsletter, send us an email at firstname.lastname@example.org. We will be happy to send you our rates. We want this newsletter to be the best one around. If you have suggestions and/or feedback about this newsletter, feel free to email us at email@example.com. To unsubscribe to the Add Me! newsletter, go to http://www.addme.com/newsletter and enter your email address.
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