Posted on May 23, 2011
Cell phones have changed the way we communicate with friends and family. Today's mobile phones even do more than just call and text. You can play games, take pictures and surf the Web with your phone.
With that said, it goes without saying that mobile websites help build your brand name online. More and more consumers are using their phones to access the Internet. Some wouldn't even mind not having a computer since there's mobile Web anyway.
So, if you want to reach this percentage of possible customers, it’s high time that you engage in mobile marketing.
Here are more convincing reasons why you need to take part in mobile marketing.
Design wise, there is a fundamental difference between mobile websites and regular websites. Keep in mind that the screen of your mobile phone is not as big as that of your computer. Since phones have very limited space for all the content of a website, your regular site will appear totally different on a phone.
On that note, you can just imagine how frustrating it would be to have to scroll all the way to the bottom of sites that don’t have dedicated mobile websites.
Even if the words and graphics of your website are reduced in size and even if you turn the phone lengthwise, the resolution would still be very small for the human eyes.
Besides, most mobile Web browsers don’t support flash, video and such content. By making your site mobile friendly, you’ll provide good Internet browsing experience and avoid turning potential customers off.
So, make use of mobile search and develop a mobile site now. You can find a number of cell phone emulators online that shows how your website looks like on a cellular device.
Mobile search is a lot different from typical search. In fact, Google has a separate index for mobile websites. If your website hasn’t gone mobile, you are missing out on so many opportunities and competitive advantage.
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This is probably one of the most exciting news to ever hit the world of mobile search. Millions of people are using mobile websites to purchase items. The commercial potential of mobile search is endless.
As you can see from these figures, buying items using the mobile Web has already reached billions. According to studies, people have more confidence in buying from a handheld device compared to purchasing from their PCs, although the comfort levels for both are increasing.
Moreover, when the Internet was just becoming popular, most users were hesitant to make online transactions. Today, however, people hardly hesitate to purchase over the Web.
The same thing is going to happen to mobile Web.
On top of that, 93% of adults in the United States own a cellular phone. Although not all these phones have Internet access and mobile Web, cell phones are becoming increasingly advanced. Every month, new QWERTY phones and Internet capable cellulars are coming out. It won’t be long until all phones have mobile search functionality.
Recent studies show that mobile devices actually have higher click-through rate (CTR) compared to regular online ads. Online ads have a click-through rate of 2%, while mobile search has a whooping range of 5 to 15%.
A higher CTR is often equal to more conversions.
It’s safe to say that mobile search is the new face of online marketing. Start optimizing your site for mobile search. After all, CTR is one of the most important reasons why marketers employ mobile marketing strategies.
This is the last, but not the least, reason for your site to go mobile. One-fifth of America visits mobile websites each day, and the figures are increasing annually. Of course, the US isn’t the only country that’s gone addicted to the Internet. If you’re not going to act now, your competitors will beat you at building presence for mobile Web.
Furthermore, there are mobile junkies who can’t imagine living a life without their iPhones, Blackberrys and PDAs. Many of these mobile junkies would rather access the Internet through mobile Web than via the computer. Trying to target this group of people through another platform is a total waste of time. Make room for mobile marketing so that you can reach this demographic and further increase your sales.
There is a massive number of reasons why you should develop mobile websites. Almost everyone loves the Internet and most own a cell phone. If you put these two technologies together, you can achieve substantial results and further strengthen your online presence.
Mobile Web is still in its infancy. Even so, it’s fast becoming popular. So, make the most of this marketing opportunity before it’s too late.
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