Posted on March 26, 1999
================================================== The Add Me! Newsletter *** ISSUE #23 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== >> Make Your Customers Comfortable! << ........................................................ March 26th, 1999 *** ISSUE #23 *** ........................................................ SPONSOR MESSAGE: Make money by adding a search engine to your website! Include WhO's Best? search box in your web site. For every two searches generated, we will place your full-size banner ad on top of our pages. Our next generation search technology tops every search result with the people's choice best sites, each independently investigated to determine age, popularity and quality. Proceed to: http://whosbest.com <- Click Here! .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 140,000 subscribers, all interested in this topic. Interested in writing an article for this Newsletter? Go to http://www.addme.com/list.htm for more info! Enjoy it, and mention it to all your friends ! ! ! *************************************************** .....THIS WEEK'S ARTICLE..... Make Your Customers Comfortable! ================================ (c) 1999 Curtis Stevens The most important thing to do to get your customers to purchase your service or product, is to make them feel comfortable. When people go to a store to buy something, they are not worried about the store ripping them off. They feel comfortable by the name of the store, or because they can actually see the store, the workers and how it runs. Anyone can build a web site and start a business. That is why it's so easy for someone to scam people out of money. You have to be careful because you really don't know who the person is that owns the site. It can be someone that will take your money and run. Most people are very cautious about buying things on the net. To make your customers more comfortable about buying your service or product, you can do the following. 1. Have a 30, 60, or 90 Day Money Back Guarantee! If you want to become successful with anything, you have to stand behind your product or service. People want to get their money back if they are not happy and you can't satisfy everyone. Offering a 30, 60, or 90 Day Guarantee, will make the customer feel more comfortable. If you ever have someone that wants a refund, you have to stand up to your word and refund their money. The guarantee on your site isn't worth anything until you live up to it. If you refund the customer's money, then you will receive respect from them. 2. Have Competitive Prices! When you sell your product or service, make sure your prices are competitive. Charging too much can do several things. It can point the customer away. It can make you lose business, and can decrease the amount of sales you get. If your prices are above average, then you need to make sure you express your strengths in customers support and quality of your product or service. ==================================================== !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits <- Click Here! ==================================================== 3. Have a Professional Site! Your site is like your store front. First appearance can mean getting the sale or loosing it. You want your site to be professional, clean, and easy to navigate. Your site is like your $1,000,000 store, so make it look like that. People will feel more comfortable about buying something from you, if you give off a professional image. 4. Have Quality Customer Service! When potential clients contacts you, try to respond to them as fast as possible. Also make sure you answer their questions fully, and professionally. You want to sound like an executive officer. Treat your client like they are a king or queen. 5. Use Your Past Customers' Testimonies! Use your past customers' testimonies. Leave their contact information with the testimony. This will give the customer a chance to talk with your past customers and find out how great your service or product is by first hand experience. You can make a whole page for your testimonies, or can put them throughout your site. Do you buy things if your friends recommend them? 6. Offer a Free Trial Period! If you are able to offer a free trial period with your service or product, then you have a very big advantage against your competition. Try to have it setup so it will not cost them anything right at first. Let them use your service or product for a trial period and if they are happy, charge their card. This will increase your sales, but can also increase the amount of scamsters you see trying to use you. You might also want to make a contract to fit your needs if required. 7. Have a Contact Page! People are afraid to give out their credit card. If you have a contact page or on your index page that has your company contact information, it gives the customer something to believe in. It shows that you really exist, and gives them the opportunity to look you up in the Better Business Bureau. If they do it, it will really make them feel safe, because the BBB is a very well trusted business organization that shows off good solid companies. It also gives the customer a chance to find out how to contact you if they ever need help, if they decided to purchase your service or product. 8. Name Brand! If you sell a product or service that has a good reputation, then try to use the name as a selling point. Most people usually choose one product over another because of the name, and the reputation it has. If you don't have a big name brand, then try to build a reputation with customer service. Treat everyone professional and they will talk about you. This way, you will build your own reputation, and people will respect your company. There are many techniques that you can use to make the customer feel comfortable. Try to make the customer feel as relaxed as possible. This will make them buy more. -------------------------------------------------------------- Article by Curtis Stevens Do you know all the secrets on how to make your business become successful? We have FREE Internet marketing tips, secrets and techniques that will help you become VERY successful! ===> Go Here: http://www.1simple.com/news.html <=== -------------------------------------------------------------- You are receiving this newsletter because you subscribed to it through the Add Me! website. If you have missed previous issues of the Add Me! Newsletter you can find them at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:email@example.com If you know someone that could be interested in receiving this high quality newsletter, feel free to forward this email to that person. If you are interested in sponsoring this newsletter, send us an email at mailto:firstname.lastname@example.org. We will be happy to send you our rates. ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
blog comments powered by Disqus
Start promoting your business! A directory listing can improve visibility to your website. The AddMe Business Directory is one of the fastest growing business directories offering quality, SEO-friendly listings.