Posted on March 19, 1999
================================================== The Add Me! Newsletter *** ISSUE #21 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== >> CREATING "KILLER" HEADLINES << ........................................................ March 19th, 1999 *** ISSUE #21 *** ........................................................ SPONSOR MESSAGE: What is the best way to be on top of a search return list? Boost your search engine ranking with link popularity. Most search engines will count links to you from other sites. Get free links pointing to your sites in five minutes. Simply upload our links page and link to it Your site will be added to the list for others to use. To count and add LinksToYou for free: http://linkstoyou.com/ .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 140,000 subscribers, all interested in this topic. Interested in sponsoring this Newsletter? Go to http://www.addme.com/list.htm for more info! Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... CREATING "KILLER" HEADLINES ============================= by Diane Standish Surveys show that headlines have the power to increase responses by 1700%. In the offline world, companies pay ad agencies billions of dollars to think up all those "Just Do It" and "Where's the Beef?" headlines. The latest winning headline, "Yo Quiero Taco Bell", is delivered by a now famous pooch currently on his way to movie stardom. In the Net world, users are bombarded with headlines for everything from software to sofas, vitamins to UFO's. We see them everyday in our incoming mailbox, search engines, links pages, ezine lists, mailing lists, and classifieds. Your number one job is to make sure your headline grabs the readers' attention, draws them in and entices them to click NOW. Simply put, your headlines must produce immediate action. So how do you create headlines that will stand out from the rest? First, determine the benefits of your product, service or opportunity from the viewpoint of the reader. Be objective. Write down the top five benefits as your readers would see them. Ask a friend to do the same. Then choose the top five and use those as your basis to build your headlines. ==================================================== !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits <- click here! ==================================================== Let's take a look at five steps to writing "killer" headlines. Follow these tips, then test, test, and test again. Re-write, adapt, tune-up your headlines - and be creative. You will get a tremendous jump-start to your business that will leave your competition in the dust. 1. Attention Grabbing Words 2. Benefits to Prospects 3. Motivate with Emotional Attachment 4. The Curiosity Factor 5. Require Action - quick and easy solution ATTENTION GRABBING WORDS Your headline must compel readers to act on it, so use words that grab them. For instance: "Save $50 off on our most popular item!" "FREE CD with every order!" More words that have the power to make the reader act are: discover, new, now, proven, healthy, guarantee, fast, solution, secret, advice, proven, safe, value, easy, how to, sale, why, reason, how the experts, ultimate, sure fire, the art of, and money saving. Try different combinations and test their effectiveness. BENEFITS TO PROSPECTS Your headline, and ad or sales letter, must show the reader the benefits of your product, service or opportunity. "Lose 10 pounds in 10 days - Ask me how!" "Lower your cholesterol. Guaranteed!" "7 Secrets to Better Health" If readers don't see any benefit for them, they won't follow up. If you want prospects to buy something from you, you have to show them why. Answer their question "What's in it for me?". MOTIVATE WITH EMOTIONAL ATTACHMENT Get the reader involved right from the start. "You" and "your" are two of the most powerful words you can use and they create a strong emotional attachment. "Your sales will increase in 30 days. Guaranteed!" "You will learn the secrets of the stars" THE CURIOSTY FACTOR Tease the readers' curiosity to compel them to look at your offer. "Suddenly I'm driving a Porsche!" QUICK AND EASY SOLUTION It's much easier, and your payoff will be much greater, if you offer a solution to a problem. Simply listing the features of your product or service won't evoke an immediate response. Your headlines must create a quick, immediate reaction. "Sure fire way to save $100 on long distance calls" "Five Steps to a New You" "25 Quick Beauty Fixes" MORE TIPS TO PUT YOU ON TOP I'm not a big fan of the negative approach in headlines - the "warning" tactic just creates a sense of doom. Stick to the positive approach and you'll be far better off. ==================================================== !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits <- click here! ==================================================== Make sure your product or service backs up your headline. If you say something is free, make sure it is. Don't advertise a benefit or solution that just doesn't exist or doesn't have a proven track record. You will lose all credibility and waste your time and money. Make your headlines believable. "Earn $30,000 per week!" just screams rip-off. (The stakes are going up - it used to be 3 or 4,000 per week). Be original - be creative. "Stop Paying Rent" flyers have been hanging on apartment doors for years. A friend recently showed me one - "Quick! Read this before your landlord sees it" - that's sure to spark some interest. Use testimonials - "Voted # 1 by PCWORLD!" will definitely attract attention. Want a great place to learn more about headlines? Head down to your favorite store and browse through the magazine section. Soon you'll be critiquing the experts. And last, to borrow a classic example: Two hitchhikers stand alongside a highway. One holds a sign "New York", the other "Mom's for Christmas". Who do you think will get the ride? ------------------------------------------------------------ Diane Standish is Publisher of the eCave NetGazette. She has 15 years of marketing experience, both off and online in computer and business services. To subscribe to the NetGazette send email to mailto:email@example.com subject: subscribe netgazet or visit eCave Internet Services at http://www.ecave.com ------------------------------------------------------------ You are receiving this newsletter because you subscribed to it through the Add Me! website. If you have missed previous issues of the Add Me! Newsletter you can find them at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:firstname.lastname@example.org If you know someone that could be interested in receiving this high quality newsletter, feel free to forward this email to that person. 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