Posted on March 9, 1999
================================================== The Add Me! Newsletter *** ISSUE #18 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== >> Ezine Publishing 101 << ........................................................ March 9th, 1999 *** ISSUE #18 *** ........................................................ SPONSOR MESSAGE: Free Stuff Ads Pay Up To $16 Per Item Given Away! Get a custom free stuff site full of 100+ offers paying $0.50 to $16 per item given away to your site visitors. Earn BIG money giving away FREE STUFF like: $16 Per Free Tax Trial Software Download $10 Per Free Finance Trial Software Download $.50 to $2 Per Free Trial Magazine Request Click Here -> http://www.puzzledepot.com/affiliates.shtml .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 140,000 subscribers, all interested in this topic. Interested in sponsoring this Newsletter? Go to http://www.addme.com/list.htm for more info! Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... Ezine Publishing 101 ======================== Why should I publish an Ezine/Discussion list? An e-zine/newsletter is an excellent way to keep in touch with your visitors and customers and keep them coming back to your site. It is also a great opportunity to share your knowledge with thousands of other people and build the elusive "online community". Ezine or Discussion list? An ezine is more or less a one way form of communication although of course you solicit feedback and publish comments in your newsletter as well as opinions of guest writers etc. On the other hand a discussion list allows your subscribers to discuss whatever subject your ezine covers and share information with each other. In most cases these discussion lists are moderated, meaning there is an overseer keeping the discussions on track and publishing a daily/weekly/bi- weekly/monthly summary digest and sends it out to all of the subscribers. The challenge with running a discussion list is getting people to participate with good, informative posts and keeping the discussions going. For the purpose of this article I'll assume you are running an Ezine, although much of the information is applicable to both. What do I need to publish an Ezine? 1. Time 2. Dedication 3. Software for writing the ezine 4. A way to send your ezine out. ==================================================== !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits <- click here! ==================================================== The first two I can't help you with, that's up to you, but for the 3rd and 4th ones I can offer you some advice. A good text editor with a spell checker is essential for writing a quality ezine. You have to properly format the ezine for a variety of email clients, screen sizes and resolutions to make sure your ezine is readable on as many different configurations as possible. Personally I use TextPad (www.textpad.com), and I have the program set up to start a new line every 65 characters, which is generally considered the standard. After writing this newsletter I generally like to let it sit for at least one day, so I can come up with better ideas and improvements although that doesn't always happen. I then open The Webmaster Tribune in Word 97 which has a very solid spelling & grammar checker and fix any mistakes that I might have made. Then I send this newsletter to two volunteers who proof-read it for me, making suggestions and corrections. I then re-read this newsletter, and send it out. Your 1st option for sending out your newsletter is to use one of the free services (although I did pay $60 to get rid of the ads) like the one I was using, http://www.egroups.com for sending out this newsletter since its inception. Egroups was a good service, although with its growth problems have arisen. It was often down for maintenance which forces me to wait upwards of 3 hours before I could send The Webmaster Tribune out. One other important factor that made me move away from them is the number of steps required to subscribe. The simpler you make it for people to join your list, the better. For a list of all the free mailing list server services see: http://www.webmaster-resources.com/mailserver.shtml Your 2nd option is to use one of the commercial services or software packages for sending your newsletter out. There are several commercial software packages (like http://www.lsoft.com/listserv.stm) that run on your server or commercial services for which you don't need the software installed on your server. Each of these 2 options has its Pros and Cons: A) Commercial Software Pros: Very powerful, easy maintenance once its setup. You don't have to rely on another server being up. Cons: High Entry cost, often difficult to install unless you pay someone to do it for you. B) Commercial Services Pros: No need to spend hours installing software on your server, or spending money for someone else to do it for you. Low entry fee. Cons: The cost can add up fast for many of these services. Your 3rd option is to use one of the freely available CGI Scripts for sending out your newsletter as I have chosen to do. These scripts are less powerful than using commercial software or services but they are relatively easy to setup and maintain, and you don't run the risk of problems when dealing with a 3rd party. The script I chose is Subscribe Me which can be obtained at: http://cgi.elitehost.com There is a 4th option, which is using software to run the newsletter from your own computer. Although I know of one person who does this, it takes over an hour at 33.6 to send out a newsletter to 1000 people. Unless you have a very fast connection I don't recommend this option. It's up to you to weigh the pros and cons of the 4 methods of getting your newsletter out and decide on which one is right for you. How often should I send it out? For most people, a weekly or bi-weekly newsletter is the best way to go. It gives you plenty of time to come up with new content, time for proof-reading etc. A daily newsletter is overkill for most unless your newsletter is something like "Fishing Tip of the Day". If you intend on running a discussion list the frequency will depend on how many subscribers you have and how 'active' they are. How do I promote my Ezine? The majority of your subscriptions will come through your site. Put the subscription form on every page if you can (the new design for Webmaster Resources will have the form on every page, the current design wasn't built with the newsletter in mind. I started this newsletter as an afterthought, a couple days before the launch of the re-design in June 98, but I'm glad I did!). There is an excellent resource on newsletter promotion available at: http://www.zinebook.com/publicz.html Don't expect a flood of subscribers from getting your site listed in all of these ezine directories; the only one that brought in a measurable increase in subscribers was a posting to the NEW-LIST. One last e-zine promotion tip: Offer something for free in exchange for people signing up. It can be anything; a free report, a chance to win some sort of prize, it's up to you to find something that grabs the attention of your sites audience and gets them to subscribe. ------------------------------------------------------------ This article was written by Matt Mickiewicz. Matt is the owner of Webmaster Resources which helps thousands of webmasters every day find information and resources to help them design and promote their site. You'll find his site at: http://www.webmaster-resources.com You can also subscribe to his weekly newsletter for web developers by sending a blank email to mailto:firstname.lastname@example.org ------------------------------------------------------------ You are receiving this newsletter because you subscribed to it through the Add Me! website. If you have missed previous issues of the Add Me! Newsletter you can find them at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:email@example.com If you know someone that could be interested in receiving this high quality newsletter, feel free to forward this email to that person. If you are interested in sponsoring this newsletter, send us an email at mailto:firstname.lastname@example.org. We will be happy to send you our rates. ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
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