Posted on July 16, 1999
=================================================== The Add Me! Newsletter *** ISSUE #46 *** "Free tips for promoting your website and business" Add Me, Inc http://www.addme.com =================================================== ...THIS WEEK'S ARTICLE... >> Creating A Buzz << ........................................................ July 16th, 1999 *** ISSUE #46 *** ........................................................ Message from our sponsor: ======================================================= Want to increase traffic and revenue? Add email to your site, FREE! Everyone.net gives you the only free, turnkey email service with total control of your brand, colors, and ads. Sets up in less than one hour, with no calls to make or delays. Get private label email now! http://www.enlist.com/cgi-bin/every7 ======================================================= .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote their website and business. The Add Me! Newsletter has currently over 180,000 subscribers, all interested in this topic. Hope you'll enjoy it! Interested in placing an ad in this Newsletter? Go to http://www.addme.com/list.htm for more info! To unsubscribe, please refer to the end of this message! *************************************************** .....THIS WEEK'S ARTICLE..... Creating A Buzz ================= by Matt Mickiewicz Submitting to search engines, tweaking pages, submitting articles to ezines, trading links, and publishing your own ezine or discussion list are all very good methods of traffic building. In fact I only used techniques like the ones above to build Webmaster Resources and The Webmaster Tribune to what it is today. BUT (you knew this was coming) nothing can compare to the traffic that can be generated by a good marketing gimmick. Marketing Gimmick? What the heck is he talking about? Perhaps it's best that I start off with two examples to explain exactly what I mean. EXAMPLE #1 Microsoft, in an effort to increase the membership of its Gaming Zone, is holding a game. Not just any game mind you. They are holding a YOU vs. Garry Kasparov match (Kasparov is the world chess champion). The game works by having registered members of The Zone vote on the next move of "Team World". An excellent way to boost membership, to say the least. The game will be running all summer long, and will require a daily visit to the Zone web site -- thereby building an enormous repeat visitor base. You can take a look at the Kasparov vs The World site at: http://www.zone.com/promo/kasparov/KasparovWelcome.asp EXAMPLE #2 Joe Boxer has an interesting Gimmick on their site, The World's Largest E-mail. This is how it works, you send an e-mail that's listed on the Joe Boxer site, and the contents of your message will be displayed on a huge billboard in Times Square. This is a fabulous way for them to attract visitors, visitors who will most likely also explore the rest of the Joe Boxer web site. You can take a look at the "World's Largest E-mail!" page at: http://www.joeboxer.com/Joeboxer2/timessquare/timessquare.html ==================================================== Free PHOTO greetings! Share your special moments with family and friends. New PHOTO greetings at Zing.com! Send animated cards starring you or choose from thousands of photos. Tons of funny, cute, cool and animated cards for you to customize. Zing.com - the hottest new place for online greetings! http://www.zing.com/z?e40c50z11 AOL Users: New PHOTO Greetings ==================================================== APPLY IT TO YOURSELF There are no rules in Internet Marketing/Promotion. Do WHATEVER it takes to grab your audience's attention, to make them remember you, to get them to visit your site. A few things that you could do: 1. Vandalize your own site -- This was done by quite a few sites on April Fools day. If you do it at another time of the year you'll definitely grab peoples attention. 2. Live Video Feeds -- There's plenty of these around, be ORIGINAL. 3. Contests -- These are used quite frequently online, and hence do not generate a 'buzz' unless you give away something very unique, like a trip to outer space. 4. Stunts -- Use your imagination here. The goal is to do something that will generate a ton of media publicity. This requires quite a bit of planning and skill to successfully pull off. 5. Challenge Another Site -- Challenge a competitor's site to a contest. Set up Forums on your site to let your visitors collaborate. Having a newsletter with a large subscriber base also helps here. 6. Exponential Marketing -- This is perhaps the most difficult of all. It takes a fabulous idea, and a great amount of skill to successfully launch something that will exponentially promote itself. Two famous examples are ICQ and Hotmail; both of which were sold for hundreds of millions of dollars within a few years of their inception. Another example: A while back a company announced it was going to be offering IPO stock of their Internet company to a couple of contest winners. This in itself generated quite a buzz. Everyone wishes they had invested in Yahoo and eBay when they just started. This was their chance to get their hands on stock of another potentially big Internet start-up. They added another twist to it: you got an extra chance to win for every person that put your email address down as their referrer. Entering the contest was simple; all you had to do was type in your email address. Of course as soon as the company's site launched you got an email announcing it. This promotion turned out to be enormously successful with the site being bogged down within a day of the announcement. 7. Capitalize on something Popular -- The best example that I can think of here is something that occurred a few months ago during the pre-Star Wars launch. A site announced they were going to post a Star Wars related video later in the day. This news made its way to Slashdot.org (an extremely popular site). As a result, the site got so much traffic that it was barely accessible for almost a day. The video was a South Park Parody of the original Star Wars trailer. USE THE MEDIA Some of the ideas above are marketed by word-of-mouth, others are spread through the Media. If it spreads through the Media, be prepared to spend a few hundred bucks to send a well-written Press Release to the media. If it spreads through word of mouth, you have very little to do. ICQ merely provided a feature that lets you tell a friend about ICQ. Of course the entire concept of ICQ is to talk to friends, and the only way to do that is to have your friends install it. Hotmail merely inserted a two line ad at the bottom of every e-mail sent out. BE PREPARED If your idea succeeds you will be literally flooded with traffic in a short amount of time. Make sure your server can handle it, and that you have backup plans. This includes setting up mirrors of the content, if necessary, on servers that can handle the traffic. SOME FINAL WORDS These type of promotions are not suitable for every site. In fact, very few sites could successfully pull of something like this. However for those who can the payoff will be very big. The reason I wrote this article is to get you thinking 'out of the box' about ways to market your site. Keep the ideas I presented above in mind. Someday a fabulous idea may just pop into your head making you the next Hotmail.com. -------------------------------------------------------------- Article by Matt Mickiewicz. Take the 10 Sites That Bite! Tour to make sure that YOU are not making FATAL web design mistakes on your site. The tour includes tips on formatting, titling your site's pages, making your site user friendly, and more. Visit 10 Sites That Bite now at: http://webmaster-resources.com/special/ -------------------------------------------------------------- This newsletter is sent to you as part of the free Add Me! submission service you have used recently. If you have missed previous issues of the Add Me! Newsletter you can find them at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:email@example.com If you know someone that could be interested in receiving this high quality newsletter, feel free to forward this email to that person. Interested in writing an article for this Newsletter? Go to http://www.addme.com/list.htm for more info! If you are interested in sponsoring this newsletter, place your order online: http://www.addme.com/list.htm ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
blog comments powered by Disqus
Start promoting your business! A directory listing can improve visibility to your website. The AddMe Business Directory is one of the fastest growing business directories offering quality, SEO-friendly listings.