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Posted on July 6, 1999

  The Add Me! Newsletter            *** ISSUE #43 ***
  "Free tips for promoting your website and business"
  Add Me, Inc          

              ...THIS WEEK'S ARTICLE...

               >>  The Micro View  <<

  July 6th, 1999                   *** ISSUE #43 ***

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            .....THIS WEEK'S ARTICLE.....

                   The Micro View

  By Chris Small

  Last week in "The Macro View" we dealt with the big picture, 
  what the INTERNET could do for you. This week we are going to 
  look at what YOU can do on the Internet. You may remember that 
  you were left with these instructions:

  Here's what you need to do to get started

  1) Learn as much as you possibly can. But don't let this slow 
     down your involvement
  2) Create or find a product or service that you can promote 
  3) Jump in. Get yourself a solid Internet presence.
  4) Get busy! Market that product.
  Sounds rather simple doesn't it. In fact it requires a lot of 
  effort, but the steps are simple enough and the rewards are 
  certainly worth it. 
  This week we are going to look into these four points in detail.
  1) Learn as much as you possibly can. 

  "The great breakthrough in your life comes when you realize 
  that you can learn anything you need to learn to accomplish 
  any goal that you set for yourself. This means there are no 
  limits on what you can be, have, or do."--Brian Tracy

  We can never know too much about marketing on the Web. If you 
  get to the point where you think you've learned it all, just 
  wait a couple of days and the rules of the Web will have changed 
  sufficiently that you will need to relearn what you thought you 
  already knew. 

  TIRED of your long, complicated internet address (URL)? 
  Our new technology allows you to easily transform


  With no work on your part!!!

  Get it at

  The basics can be learned by doing a lot of surfing and employing 
  the search engines. Do a search using the words Internet Basics, 
  marketing, Web knowledge, etc. An even better approach is to search 
  specifically for the area of your interest. 

  The public school systems offer great night school programs that 
  will teach you not only the basics but more advanced subjects on 
  marketing, web design, advertising, html, scripts, forms, graphics, 
  and much, much more. These courses are often priced quite reasonably 
  and in some cases will even give you credits toward further education.

  You can also get a good education in what's 'working on the Web' 
  right now by subscribing to some of the thousands and thousands 
  of ezines that are out there. Many of these electronic newsletters 
  (like this one) offer tons of valuable information for FREE. You 
  are also likely to see advertisements for the latest and greatest 
  innovations in marketing. That's okay too. You want to stay abreast 
  of what's happening. 

  I must have subscribed to  50 or more ezines. While I certainly 
  can't read them all I like to scan through them regularly to see 
  what's new and to pick up on some marketing advice. If you would 
  like to receive a list of my 10 favorite ezines just send me an 
  email (address below).

  Find a mentor or buddy who won't mind helping you out in your 
  efforts. These days many of the domain providers or their 
  representatives offer ongoing assistance to their customers. This 
  is just good marketing sense. Chat rooms and newsgroups are also 
  a great way to tap into other people's knowledge. Joining an 
  affiliate program can also give you the unexpected benefit of 
  great marketing advice that can be universally applied.

  There are certain subjects that you may have to reach into your 
  pocketbook to acquire specific knowledge on. I offer two suggestions 
  regarding this: 1) be careful, there are a lot of sharks out there, 
  and 2) don't be afraid to spend a little money to save you a lot 
  of time in learning. This may seem slightly contradictory but what 
  it really means is; if you need to know something and you've found 
  a reputable source with whom you are comfortable then it does make 
  "Formal education will make you a living; self-education will make 
  you a fortune."-- Jim Rohn

  2) Create or find a product or service that you can promote 

  "Happiness lies in the joy of achievement and the thrill of creative 
  effort."-- Franklin D. Roosevelt
  It's a very good idea to have a keen interest in what ever it is 
  that you are selling. It's really not advisable to jump into some 
  affiliate program simply because of the promise of riches. All of 
  the great marketers enjoyed what they were doing long before they 
  achieved any noteworthy success.

  The best product or service to offer is one of your own creation 
  or at least one that you personally had a hand in developing. If 
  you are not able to do this then take the program that you are with 
  and make it personal to you. Try to be unique. Find a niche area 
  that most people are not already covering.

  "There is one thing stronger than all the world, and that is an 
  idea whose time has come."  --Victor Hugo

  3) Jump in. Get yourself a solid Internet presence.

  "You'll seldom experience regret for anything that you've done. 
  It is what you haven't done that will torment you. The message, 
  therefore, is clear. 
  Do it! Develop an appreciation for the present moment. Seize 
  every second of your life and savor it. Value your present 
  moments. Using them up in any self-defeating ways means you've 
  lost them forever." -- Wayne Dyer

  A solid Internet presence does not include one of those free 
  pages with address's that read something like this 
  www.imtoocheaptogetmyown/members/freepages/myname.htm. Now I 
  may be exaggerating slightly but not much. My very first 
  webpage address was  48 characters long. Yes, the page was 
  FREE, but the results reflected that too (one $5.00 sale). 
  They're okay for personal pages and fooling around, but not 
  if you want to be taken seriously. You really must acquire 
  your own domain. No ifs, ands or buts about it!

  TIRED of your long, complicated internet address (URL)? 
  Our new technology allows you to easily transform


  With no work on your part!!!

  Get it at

  Once you have; decided on a product or service, reserved the 
  site name with InterNic, and made your best deal on domain 
  space, you're ready to start marketing. The next order of 
  business is to start the design of the site. Should you do 
  it yourself or hire a professional? This is a tough question 
  to answer. Some people have a natural artistic inclination, 
  some don't. Some don't want to be bothered. Some budgets don't 
  allow for anything but doing it yourself. In that case the 
  decision is simple. 

  I am a big believer in having the best possible first impression. 
  You might consider hiring a professional to do the default page 
  and create a template for further pages that you will make on your 
  own. That being said, there is also a huge feeling of satisfaction 
  in doing the job yourself from scratch. 

  My personal experience included learning how and doing it all 
  myself in the beginning when I could afford the time, and later 
  hiring a professional (who did a fabulous job), after my time 
  became better spent focusing on the marketing.

  Another absolute necessity for the serious web marketer is to 
  publish an opt-in newsletter or ezine. This is how you stay in 
  touch with your prospects and of course remind them to come back 
  to your site. It could be something as elementary as alerting 
  people to changes on your site or simple price updates. Or you 
  could produce a full blown Electronic magaZINE. Again, you should 
  be subscribing to other ezines for ideas and information.

  Side note: Always seek out and obtain an authors permission before 
  using all or part of their work. Plagiarism does not pay!

  A lot of EZINES offer the reader information of great value for 
  FREE. This accomplishes two things. 

  1) It establishes you as an expert, or at least a source of 
  expert information. 

  2) It encourages the subscriber to keep reading your ezine 
  regularly. Of course when they  read the information they can't 
  help but see the ads for your products or services. 

  Many successful ezine publishers will accept paid for ads from 
  related non competing businesses. This can add a very nice 
  profit center to your online business. A popular variation of 
  this is to swap ezine ads with your competition. This will 
  increase your exposure to other readers who may not have 
  found your site otherwise.

  "It's kind of fun to do the impossible." Walt Disney

  4) Get busy! Market that product.

  The first requisite for success is the ability to apply your 
  physical and mental energies to one problem incessantly without
  growing weary.    --Thomas A. Edison

  The number one priority above all else is to get traffic. You can 
  have the prettiest site, the best ezine, the most education, and 
  the most fantastic product on the Internet, but it will gain you 
  nothing if people don't get exposed to it. ‘Build it and they 
  will come' might work in the movies, but on the Internet you 
  need TRAFFIC! 

  There are all kinds of traffic generators available to you. Some 
  of them include:

  Search Engines
  Key Word Insertions
  Meta Tags
  Doorway pages
  Submission Services
  Banner Exchangers
  Link Exchanges
  Free For All (FFA) Links Pages
  Classified Ads - Free and paid for
  Reminder Services
  Free Electronic PostCards
  Contest Pages
  Free E-book Download Pages
  Free Software Download Pages
  Free Graphic Download Pages

  You get the idea. Give something of value for FREE and people 
  WILL come. I use many of the above tools and have achieved excellent 
  results from them. But the absolute best three tools for me have been:

  Ezine Ad Swaps
  Banner Advertising
  Article Submissions

  If you would like further information on any of these just send 
  me an email.

  There are many more aspects to managing a successful Internet 
  presence and we will discuss them in future issues. These are 
  the basics, the starting point, the Micro View. 

  You probably have figured out by now that I am a big believer in 
  motivational quotes. I‘d like to leave you with my all time

  "DESTINY is...
  not a matter of chance, it is a matter of CHOICE; 
  it is not a thing to be waited for, it is a thing be ACHIEVED"
  William Jennings Bryan  

  Article by Chris Small 

  Chris Small is a cyber entrepreneur and host of the very 
  successful 'World Deal Center'.  He may be reached at His main website is 

  Chris invites you to sample his ezine The ‘World of Deals' 
  for FREE. To receive your copy just send an email with 
  "Subscribe World of Deals" in the subject... or go to and enter 
  your email address.

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