Posted on January 6, 1999
================================================== The Add Me! Newsletter *** ISSUE #9 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== !! HAPPY NEW YEAR !! .................................................. January 6th, 1999 Newsletter #9 This week's article: What are the Right Keywords? .................................................. Message from our Sponsor: When a prospect does a search for a keyword related to your products or services, do you appear in the top 10 or does your competition? Submitting alone does nothing to insure good visibility. WebPosition is the first software product to monitor & to help improve your search positions in the top search engines. Rated 5 out of 5 stars by ZD Net! Try out WebPosition yourself FREE: http://www.webposition.com/cgi-local/index.pl?DS1=addme-nl .............................. *************************************************** The Add Me! Newsletter is a brand new high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 120,000 subscribers. Want to submit an article for this newsletter? Go to http://www.addme.com/list.htm Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... "What are the Right Keywords?" ============================== We all know how important it is to use the right keywords for our Web sites. The proper use of keywords will impact our keyword meta tags, description meta tags, title tag, ALT text, and of course, the HTML body copy. Ultimately, it will have a great effect on the rank of our pages in the major search engines. However, now we run into a major obstacle: What are the "right keywords"? At first, you may think the answer is trivial. After all, you understand your on-line enterprise better than anyone. You know what keywords you would use during the course of a search to find your business and others like it. The problem is that, unless you believe yourself to be a gifted psychic, you cannot really anticipate exactly what word or phrase an Internet surfer will type into the query field of a search engine in order to find your home page. If you did have access to this information, the results might (or might not) surprise you. Having realized this, you might resign yourself to the fact that you are actually playing a "guessing game" (albeit using educated guesses). However, you can still exercise somewhat more control over this situation than many realize. To that end, I will let you in on a little procedure that I heard about a few months ago over the WWW grapevine. Most of us probably are aware that the popularity of certain keywords is not in doubt. For example, those on the Internet have access to resources like the most popular 200 keywords at Yahoo! (http://eyescream.com/yahootop200.html). There is much to be learned from lists like this, but they also leave much to be desired. For example, upon surveying lists such as this, one quickly sees that keywords such as "free", "mystery", "secrets", "naked", and "sex" are quite popular. At this stage you are likely to be disappointed, and I am not referring to the fact that the strong interest in these keywords establishes the distinctly unintellectual bent of the general public. What I am referring to is the utility of these lists. For example, what if you have an on-line business selling antiques, and you would like to ascertain the popularity of keywords such as "antiques", "memorabilia", and "collectables" (see also "collectibles")? How can one obtain information about the use of keywords like this? Obviously, lists such as the one found at Yahoo! will be of little to no use in this case. =================================================== Sponsor Message: !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits =================================================== One answer is to use the search engine known as GoTo (http://www.goto.com). Before I describe how this is done, I would like to clear up some possible confusion about GoTo. You may have gotten your URL in GoTo by paying money or it may have gone in for free. However, if it was a "freebie" your rank for popular phrases probably isn't very impressive. The reason for that can be found in how GoTo operates. Your URL does not have a high rank in GoTo by virtue of your being savvy about things like meta tags. Rather, the people with high rankings, who have paid to get in, achieve this lofty placement by bidding on keywords/phrases that they are interested in. Those of lower position who did not pay (i.e., the rest of GoTo's database) are there because they registered through Inktomi, which GoTo uses to supplement the entries of the paying customers. Thus, if you registered with HotBot (http://www.hotbot.com) you may also find your URL in GoTo even though you did not pay (since HotBot is now powered by Inktomi). The point of all of this is as follows. If people want a good rank at GoTo and are willing to pay by bidding on keywords, they must be informed as to the popularity or lack of popularity of their anticipated keywords. Therefore, GoTo supplies this, and that is where my procedure comes in: (1) Proceed to GoTo.com (http://www.goto.com/). (2) Click on the navigation bar entitled "Get Listed on GoTo". (3) On the page which appears, click on "Client Tool Kit". (4) On the page which now appears, click on "Search Term Suggestion List". (5) A window will appear with a query field just below the phrase "Get some suggestions for". (6) Type in your query (example: "antiques" or "memorabilia" or "collectables"). (7) Click on the circular button entitled "Find It". Following this procedure for GoTo during the month of September 1998 (usually the data which appears has been compiled from the previous month) one would have found for the searches done in August 1998: "antiques": antiques (1946), antiques price guides (313), antiques roadshow (50), etc. "memorabilia": football memorabilia (137), disney memorabilia (89), nasa memorabilia (89), etc. "collectables": collectables (356), avon collectables (50), nascar racing collectables (44), etc. Thus, one can obtain a listing for a keyword/phrase from the most popular query to the least popular, with the number in parenthesis representing how many times that particular keyword was inputted to GoTo's search engine during August 1998. While it would probably be untoward of me to claim that I have made keyword selection an "exact science", I do believe this procedure will take some of the guesswork out of selecting keywords for your meta tags. ------------------------------------------------------------ Article by Frank Feldmann, sole proprietor of Kaleidoscope Desktop Services (http://www.kaleidoscope-dts.com/). Please subscribe to his free monthly e-zine "The Net in a Nutshell" (http://netinanutshell.listbot.com/). Frank can be reached at firstname.lastname@example.org or (516) 826-9085. ------------------------------------------------------------ ================================================== The Add Me! newsletter is a free newsletter distributed weekly by Add Me (http://www.addme.com), the most popular website promotion engine on the web, and it is 100% FREE! If you received this newsletter it is because you subscribed to it through the Add Me! website. If you know anybody that you think would be interested in receiving this high quality newsletter, feel free to forward this email to that person. If you have missed previous issues of the Add Me! Newsletter and would like to read them, you can find them at this URL: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. If you have experience with website promotion and website marketing and would like to share it with our audience go to http://www.addme.com/list.htm, and submit your article! If you are interested in sponsoring this newsletter, send us an email at email@example.com. We will be happy to send you our rates. We want this newsletter to be the best one around. If you have suggestions and/or feedback about this newsletter, feel free to email us at firstname.lastname@example.org. To unsubscribe from the Add Me! newsletter, go to http://www.addme.com/newsletter and enter your email address. ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
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