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Mirror Sites and Doorway Pages

Posted on January 4, 2000

There are a lot of terms in use on the internet these days. Many of them can be confusing even for the veterans to web life.

I've noticed references to doorway pages and mirror sites quite a few times recently in ezine articles and discussion groups. These two terms are pretty unfamiliar to many of the people I have run into lately. Let's clear up some of the confusion.

What is a Mirror Site?

A mirror site is simply a copy of your site. It's usually your main page but it doesn't have to be. The point is it's just a copy. Just like looking in the mirror is a copy or reflection. A mirror site looks exactly like the original.

Making a Mirror Site

Making a copy is easy. Using a free site for your mirror site is the preferred way because of cost considerations. This works best if you have your own domain but I suppose you could make a copy of a free site. Besides, having your own domain tends to demonstrate that you are serious about what you are doing.

You can find quite a few free web hosting sites around. Here are a few to get you started. (to find others go to the search engines)

To create a mirror site just open an account with one of the free hosts. Then follow their directions for uploading your page to their server.

You will want to change the meta tags a bit so the search engines will recognize the "new" site. Keep in mind the more pages you have listed in the major search engines, the better are your chances of a higher ranking.

What is a Doorway Page?

Doorway pages, on the other hand, are pages that are created for the sole purpose of pointing traffic toward your site. There are a variety of things you can do in creating doorway pages. Your imagination is your only limitation.

These pages must be very focused. They are usually only one page in length and the design tends to be quite simple. There is no need to be extravagant because it serves only one purpose.

Making a Doorway Page

To make a doorway page, just pick one of the benefits of a product or service you want to promote and focus on it. Create a simple page that list some important points about that one benefit. Make sure the points exploit the benefit to the point of great interest in the product or service. Then offer a link to your main site for more information and a possible sale.

Once the page is created you will want to develop meta tags for it and install them. Then submit the page to the search engines .

Traffic from a Doorway Page and Mirror Site

Doorway pages and mirror sites can both be great ways to increase traffic to your main site. Neither of them are difficult to do nor do they take much time.

The time and effort spent will reward you with increased web site traffic and ultimately more money in your pocket.

So what are you waiting for? Get started now. You won't regret it.

Article by Bruce McCullough,aka, Buruse of Buruse on the Web. Buruse on the Web is dedicated to bring regular folks clear, concise information about marketing, associate programs and anything involved with working at home with your computer. Visit Buruse at

For the latest information on marketing, associate programs and work at home programs subscribe to Buruse on the Webzine.


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