Posted on March 28, 2007
By Titus Hoskins
Affiliate marketing is a very competitive field. Savvy affiliate marketers use every tactic they know to get the upper hand over their competition. It can mean the difference of whether or not they get that all important sale.
One of the best ways to boost your affiliate sales is to take full advantage of brand name recognition. It is a proven affiliate marketing tactic: selling products with high popular brand recognition is much easier than selling an unknown product or company.
It just makes common sense in our brand eat brand world!
It seems so obvious but many beginning affiliate marketers make the mistake of promoting little known products or companies. Their task will be much more difficult than if they sold the products of a well recognized brand name.
As a full time affiliate marketer I have seen this fact pointed out daily in my sales stats. Brand names sell. Popular brand names sell even better. Popular brand names with popular trendy products sell the best.
If you're an affiliate marketer you must choose the products you promote with the utmost care; in many cases this is where you will determine the outcome of your marketing efforts. Choose wisely and you could be in profit before you know what hit you. Choose wrongly and it's an uphill struggle from the very beginning.
Here are a few tips or suggestions to help with your affiliate marketing.
* How To Pick Popular Products
You must keep your eyes open. What products are your friends and relatives buying? What brands? What products are in all the popular magazines? What Products are being advertised on TV ad nauseam?
You should be able to figure out the popular brands and products that are currently selling. Remember, if it's popular, it's selling!
As an affiliate marketer you can promote anything, why not choose the most popular brands and products. Just look for popular trends and join the bandwagon. Sure, the competition might be stiffer but the demand for these products will also be greater.
If you join affiliate networks like Commission Junction they will show you the companies with the highest sales volume in their system. Study this sales data before you pick your affiliate companies or products.
You can even use Google Trends to tell which products are popular and in which countries. Do some market research first and pick the most popular products to promote.
Many marketers keep an eye on their PPC (Pay Per Click) keywords for any surges in searches or impressions. A big jump could mean an increase in popularity for that product or company.
* Be Aware of The Buzz Factor
Certain brand names and products have buzz. How many times have you seen the Apple iPhone shown or spoken about in the last month?
How about Vista? I promote laptops within one of my online sites... I saw a surge in laptop sales once Vista was released. I sell RAM or memory cards on my site... I knew there would be an increase in people searching to boost their computer's RAM to take full advantage of Vista.
|Social Media Optimization|
Keeping your eyes open to popular trends can result in more sales. If there is high demand it is much easier to sell the product.
* Can It Only Be Bought Online?
One of my most successful tactics has been to pick products or offers that are only available online. Dell products come quickly to mind. If products are only available online, you will have a better chance of selling them.
Online coupons and exclusive deals also increases your affiliate sales. Look for these and display them along with your popular brands for they will increase your sales. Everybody loves a deal!
* Use Brand Names In Your Site Copy and PPC Advertising
You must always check with your affiliate company what rules they have about displaying brand names and trademarks on your site copy. Most companies will supply their affiliates with web content they can use for promotion.
Most Companies have strict rules prohibiting affiliates from using certain brand name keywords in their PPC advertising. Each company is different, so check before you proceed with any PPC campaigns.
However, one of the most effective ways for PPC advertising is to use the particular brand name and product name in your PPC ads. Savvy affiliate marketers have figured this one out long ago, it mainly has to do with finding the buyer at the right stage in their buying process. If they're looking a particular product ; they may already have their minds made up and are ready to buy.
I have experienced this first hand in my own online marketing. Someone searching in Google for gaming laptops might just be checking out these machines, whereas someone searching for a particular gaming laptop by the exact product name is more likely to buy... and I have the web stats to prove it!
* A Rose Is A Rose Is A Sale!
In conclusion, if you're going to promote affiliate products,
it would be foolhardy not to pick popular brand names that are
trusted and liked by your potential customers. Brand name loyalty
will play a major role in whether or not you get the sa'le. Keep
your eyes peeled for popular trends and shifts in the marketplace
so you can adjust your marketing to meet these new demands. Just
remember, when in doubt always go with the popular brand name and
you will increase your sales.
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