AddThis is really taking off; our traff´c has doubled every 2 to 3 weeks since we launched.
And the feedback has been very positive as well.
If you want to help us continue to spread the word about AddThis, feel frŰe to forward this email to your
friends and colleagues, they will thank you for the tip (please don't spńm anyone).
Here are the benefits of AddThis again:
1) makes it very easy for your visitors to bookmark your website or blog, and subscribe to your feeds
2) helps your visitors promote your website or blog to the social bookmark services, which will bring you more traff´c
3) saves real-estate (and headaches) on your website; you use just one button for all bookmarking services and for all feed readers, we worry about the other buttons.
We now also have a video showing AddThis in action. You can view it here.
The AddMe/AddThis team
RSS Feed Tips to Help Search Engine Optimization
Posted on November 21, 2006
By Sharon Housley
RSS feeds are a great communication medium, and when properly managed,
web feeds can bring in significant Internet traff´c. RSS feeds should
contain compelling themed content with episodic titles that are
united in common broad theme. Use RSS feeds as an online marketing
and search engine optimization tool. Just as optimizing an HTML
web page will increase exposure, so too will an RSS feed that is
properly optimized and promoted. Use these simple tips to improve
your web feed exposure.
The channel title in your RSS feed is one of the most important
aspect. The channel title should be keyword rich and contain information
related to the general theme of the RSS feed. In order to maximize
compatibility with RSS readers, it is best not to include any HTML
in the channel title. The channel title is a website visitors first
glimpse at the RSS feed, so its important to make an impression
and attract the interest of casual browsers. Additionally, many
of the RSS feed directories and search engines use the information
contained in the RSS feed's channel title and description to index
the feed. In order for the feed to be properly categorized, it is
important that the information contained in these fields be relevant
to the contents contained in the feed. If included at all, the blog,
brand, or company name should be at the end not the beginning of
the RSS feed channel title.
The channel description field provides an opportun´ty to expand
on the broad theme of the RSS feed. The channel description should
contain related keywords and phrases, but it should be written
to capture the interest of readers not search engine spiders.
HTML can be used to decorate and emphasize specific text in the
description field. In summation the channel description should
provide a compelling overview of the RSS feed's contents.
RSS Feed Item Titles
The item titles should be 50-75 characters with spaces. In order
to increase readability and compatibility with news readers, the
RSS feed item titles should not be encoded with any HTML. Think
of an RSS feed item title in the same way that you would a webpage
title. The RSS feed item title is your opportun´ty to capture
the interest of your reader. Really an RSS feed item title is
nothing more than a headline. The most effective item titles are
calls to action that grab the readers attention. Include pertinent
keywords or keyword phrases in the items title and this will help
any individuals doing deep feed searches for specific content.
Optimize all aspects of the web feed. While the feed should
be optimized for search engines, using the same techniques a webmaster
uses on a website, the optimization should not be at the readers
expense. The content in an RSS feed is often what leads readers
to click or not click through. Readers will judge RSS feeds on
the quality of the content. This means that grammar and punctuation
do matter. Consistent grammatical errors will reduce the writers
credibility and the number of subscribers.
Using RSS feeds, publishers have the unique opportun´ty to determine
the anchor text that will be used to link to internal website
pages. RSS feeds are often syndicated, and even more often compelling
feed items will often be re posted by other publishers. With that
in mind, when including links back to a website in the item description
field, use anchor text that is a relevant keyword or phrase. Anchor
text is one factor that search engines use in determining a website's
ranking for specific keywords and phrases.
Number of Feed Items
Routinely prune the old items in an RSS feeds and archive the
content contained in the feed to ensure that feeds load quickly
in RSS readers. If you are using a third party service to host
your feeds, keep in mind that FeedBurner will truncate or not
display RSS feeds that it finds to be too large.
If you are displaying an RSS feed as an HTML web page it makes
sense to use H1 or H2 tags to display the RSS feed's item titles.
If the RSS feed is optimized, the website will benefit from the
keyword emphasis by using the header tags.
RSS Feed URLs
As with HTML web pages, the URLs contained in an RSS feed should
contain keywords if possible. Use hyphens not underscores, to
separate the keywords in the RSS feed's URL.
Add an Image
Consider adding an image to your RSS feed to enhance its appearance
in an RSS reader. The image should be no large 144x400 and it
is recommended that the image be 88x31. Most RSS readers will
display the feed image above the feed contents, this is a great
way to reinforce brand and establish brand recognition. Additionally
you can add images to the RSS feed's description field. In all
cases, it is important that the full URL to the image be referenced,
because if the feed is syndicated it will report a broken image
if its attempting to retrieve it locally.
Some of the RSS feed directories use the feed's website favorite
icons to flag the RSS feed. The RSS feeds containing a favorite
icon stand out from others in the directories so be sure to include
a favicon in the domain's root directory. RSS feeds are a great
marketing tool, but like web pages, they must be optimized so
that you can reap the full marketing benefits. Taking the time
to implement some basic optimization tips will steadily increase
your RSS feeds exposure.
| About the
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging
Copyright ę 2006 by Sharon Housley