We are very excited to announce that AddMe has been selected to present at the prestigious DEMOfall conference. DEMOfall 2006, an emerging technology launch platform, will take place in San Diego, California, from September 25 to 27.
The new product, AddThis.com, will make it easier for web publishers to distribute content and web users to collect it. "AddThis.com is a clever service that could well change the way people bookmark Websites and subscribe to feeds," Said Chris Shipley, executive producer of DEMOfall.
We can't provide you with more information at this point, but we know you'll love this new product. Stay tuned for more information. If you are considering attending the show, click here to get a discount. Hope to see you there!
the AddMe team
Getting Into Google and Yahoo News
Posted on August 30, 2006
By Kim Roach
According to the Pew Internet & American Life Project, 50 million
Americans get news online on any given day. In comparison, only 27 million
Americans watch network TV news on a typical evening. The Internet is
quickly becoming the preferred news source over television, magazines, and
News web sites like Yahoo News, Google News and MSNBC Searchbot receive
millions of visitors every day. If fact, Yahoo News ranks ahead of
MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com
and the NYTimes.com.
You can tap into these massive traffic sources through the use of press
releases. Additional benefits of distributing your press release include
possible media exposure, pickup of your release in online publications,
increased link popularity to your web site, additional search engine
rankings on your target keywords, and increased traffic to your web site.
However, there's much more to press release marketing than simply whipping
up an article and sending it out to the world. You must take time to
optimize your press release properly.
Press releases should be optimized in much the same way that search engine
optimization specialists optimize ordinary web pages to achieve higher
rankings. In doing so, you will receive much higher visibility.
For example, one press release from MarketingExperiments.com resulted in
2,200 visitors and 5 interview requests by journalists. This is the power
of a highly optimized press release.
Listed below is an outline of how to create an optimized press release for
your own website and how to distribute it for maximum exposure.
The first and most important element is to search for keywords and phrases
that are likely to deliver qualified leads to your website. A good press
release combines targeted keywords with creative writing that makes for a
To find these lucrative keyword phrases, begin brainstorming what people
would search for when looking for your products. If your products or
services are targeted to a particular geographic area, you might want to
include these locations in your keyword phrases as well. It is best to
target up to 3 keyword phrases.
Once you have done this, you can head on over to
http://www.digitalpoint.com/tools/suggestion/ to do some additional
keyword research. Simply type in your list of potential keyword phrases
and this tool will give you a list of related keywords and how many times
they are searched for per day. This information can aid you in choosing
which keyword phrases will bring your press release the highest amount of
Now that you have chosen the best possible keywords, it's time to
integrate these targeted keyword phrases into your press release. You
should include your keywords in the headline, the title, sub-headings and
the first two paragraphs. Search engines place much of their emphasis on
the title and the beginning paragraphs.
Your title should reflect your strongest keywords, not the name of the
company. Include local modifiers if possible. Although it's often nice to
see your company's name in print, it's unlikely to bring you the exposure
you deserve. Instead, use targeted search phrases that are likely to be
used by your potential customers.
You should also optimize your press release by integrating targeted links
within the content. Many press release distribution services and news
wires now offer the option of purchasing a hyperlink. You simply convert a
keyword phrase within the release into an active hyperlink. This will
increase search engine visibility for that keyword phrase and also drive
additional traffic back to your website.
Where to Send Your Press Release
There are a wide variety of places that will allow you to syndicate your
press release. However, there are only a select few that you really need
to focus on. Here are some distributors that will help you get the
exposure you deserve.
In addition to press releases, you can also get your content into Google
and Yahoo news directly. If you publish frequent news and articles, your
site may very well qualify as a news source.
You can submit your site for inclusion to Google News at
http://www.google.com/support/news/bin/request.py. However, keep in mind
that Google is looking for sites with an editorial review process and
multiple contributors. If you are accepted, Google Newsbot will hit your
site very frequently and you will receive an extra stream of quality
traffic to your web site.
You can also suggest your news site be added to the Yahoo News index.
Simply go to http://add.yahoo.com/fast/help/us/news/cgi_submitsource and
fill out the form.
Besides syndicating your press releases online, you should also seek
exposure offline. You do this by building a media list of local
newspapers, trade journals, magazines, web sites, radio and television
If you want media coverage, you must identify target publications and
their editorial calendars. Send journalists and editors personal emails
with pitches on your story.
You can begin building your own media list at http://www.mediapost.com,
http://www.afr.com, and http://www.abyznewslinks.com.
I have one last tip on getting into Google News. To quickly get your
articles into the Google News search engine simply perform a search on
Google News for relevant keywords, take note of the sites that are getting
picked up and find out if any of them allow you to submit articles or
press releases. If so, you have found a direct pathway to getting your
content into Google News.
One of these places can be found at http://www.americanchronicle.com.
Simply visit the site and scroll down to the very bottom of the page and
click on the link that says "submit work". From there you can sign up to
be a contributor.
If accepted as a contributor, you will then be able to submit articles
along with your picture. Many of their articles are syndicated on Google
News and are available to the millions of searchers who go to Google News
each and every day.
Now that you know how to optimize your press releases and articles for
maximum exposure, I urge you to begin an aggressive press campaign to
increase exposure to your brand, gain quality inbound links, and increase
your website traffic.