As hinted in our previous
issue, we are proud to present an exciting new product. AddMe
and Net Applications have joined forces to deliver an amazing
new optimization tool called KeywordDiscovery.com
The first step in optimizing a website is to find the best search
terms. KeywordDiscovery.com finds the hottest search terms for your
websites, for both organic and paid placement. It gives you the
best search terms with the least competition to maximize traffic.
KeywordDiscovery.com draws on a database of over 35 billion search queries.
This data includes:
- Number of searches per month.
- Number of competitors - see where there is high search volume
and low competition.
- Average clicks per day.
- Related keywords with the ability to drill down and find long tail keywords.
KeywordDiscovery.com also has extensive other search options, reporting and project management capabilities, multiple language keyword databases along with full historical 12 month trends.
Ultimate Search Term Optimizer"
Tips for Search Engine Optimization
Posted on July 12, 2006
By S. Housley
only do you have just a few seconds to grab the attention of the
web visitor, but before that your site must be "found" when web
surfers search on related keywords or phrases. Decent traffic will
result if a website ranks well in search engines, that is why strong
placement in search engines for critical keywords and phrases is
When struggling with search engine optimization just go back
to the basics. What do search engines want? Search engines want
to return search results, that are relevant and useful to the
searcher. Webmasters can help search engines discern what keywords
or phrases their site relates to.
Search Engine Optimization Dos
1. CSS - Cascading Style Sheets. Use header tags and cascading
style sheets in your website design. Many search engines value
H1 and H2 tags more than others. The assumption is that header
tags are used to highlight the most important items or themes
that appear on a page. By using header tags, webmasters can bullet
those keywords or phrases they deem to be most important. The
CSS file will help your site load quickly and provide a consistent
look and feel throughout the website.
2. Titles. A website is the collection of webpages under
a single domain. A webpage refers to a specific page within a
website. Unique page titles throughout a website is important.
Websites typically contain many webpages and using unique titles
on webpages will help highlight different key phrases while uniting
all the website content in a single theme.
3. Related Links. Links from related or relevant sites
are more important than generic links from unrelated websites.
Links are seen as "votes" of quality content. Search engines weigh
links from websites that contain related or similar content more
importantly, than links from unrelated websites. Work to obtain
relevant quality links from related or authority websites.
4. Anchor Text. Vary anchor text. Use a variety of phrases
to link to a site. Using different anchor text to link to a website
is seen by search engines as "natural" linking. Search engines
use the anchor text of a websites incoming link as part of their
algorithm to determine a websites theme.
5. Copy. A minimum of 200 words of copy is suggested for
each web page. In order to spider a site a search engine must
have sufficient copy to spider. Less does not necessarily mean
more, when it comes to search engine ranking. In general try to
keep copy "above the fold", so that visitors don't have to scroll.
Copy above the fold is usually sufficient to determine the context
of the webpage.
6. Fresh. Keep it fresh. Search engines take notice of
how frequently content is updated or added. Search engines spider
websites that update content on a frequent basis at regular intervals.
Add new content or webpages daily or weekly to increase a search
engine spider's frequency.
7. Consistent. Provide quality, consistent, fresh content.
Consistent related content is critical to encouraging both visitors
and search engines to return. Providing consistent quality content
encourages links which will increase a websites popularity.
8. Themed. Relate the contents of a website by a single
theme. Uniting content using contextual words will help websites
rank well for less critical but very targeted related keywords
Search Engine Optimization Don'ts
1. Keyword Stuffing. Don't stuff web pages with keywords
that is similar to or the same as the webpages background color.
Most search engines have ways to detect keyword stuffing. Keyword
stuffing will likely result in a search engine ban.
2. Cloaking. Cloaking is when the website identifies the
IP address of a search engine spider and feeds the spider content
that it is not really on the page. Essentially the search engine
sees optimized content that is not currently on the web page that
it is spidered. It is difficult for search engines to detect cloaking,
but if a site is banned or cloaking it is very difficult to convince
a search engine to relist the content.
3. Don't Sacrifice Quality. Don't sacrifice quality for
optimization. While search engine optimization is important, it
is equally important that the content on a webpage should make
sense. Placing well in search engines at the expense of a quality
professional image with decent web copy, will not usually result
in sales. It is a matter of striking a balance.
4. Spam. Not much to be said about this one, don't spam.
Don't spam search engines, don't conduct email spam campaigns,
and don't spam forums. Being labeled a spammer is a hard reputation
A website is an important part of a business, search engine optimization
is a business investment and requires attention and effort in
order to succeed. Website creation is more than just pretty images
and an attractive design. In order to "sell" your product or service
your information, your site must be found. Therefore it is imperative
that search engine content is optimized for search engine placement.
| About the
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing
a wireless text messaging software company.