Posted on July 21, 2004
By Daria GoetschOne-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Why Are One-Way Links Helpful?
Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of the other search engines include link popularity as part of the way they evaluate the web pages they include in the search engine databases. Links are seen as a positive "vote" towards the quality of the web page. Each individual page acquires link popularity based on the pages that link to it. Google and Yahoo both have toolbars showing the page rank of pages you visit, so you can use these tools to get a good estimate of your pages' link popularity. It is not necessary to get totally caught up in the minutia of which types of links from which types of pages are the most important. The bottom line is this: acquiring links pointing back to your website, particularly links from sites covering the same or related topics as your site, is helpful in the overall scheme of search engine ranking.
The big "plus" of one-way links is that you don't have to worry about linking back to a "bad neighborhood". If your site has links pointing back to sites that serve as "link farms" or "free-for-all" sites, you may not gain, and could actually lose page rank. These sites are rarely focused, and tend to have links to and from all different sorts of sites. Since there is no particular topical emphasis here, it is clear to Google and the other search engines that the sole purpose of these sites is to artificially increase the number of links pointing to your site. Since there is no value added for the search engine's users, they in turn give no value to these links.
Another advantage to these focused, one-way links is that
they will tend to stay in place. A website that features a
link to your site probably does so because that site's owner
thinks that their visitors will benefit from the content
your site has to offer. Rather than simply trying to
manipulate search results, they want to add to the
experience of their visitors; you benefit from having a long
term link in place. Sites featuring reciprocal links may
simply drop your link when it no longer suits their linking
How Do I Obtain Natural Links?
Building good content helps interest your visitors and keeps them on your website. By becoming an authority on your topic, you will attract more visitors. When another website in essence "votes" for the quality of your website by placing a link pointing back to it, you are obtaining natural linking. The more you can build upon helpful articles, FAQs and white papers, etc., the better reason for visitors to link back to your website because of the quality content.
One-Way Linking Sources
There are a number of ways to get links from other sites back to yours. The most important principle to keep in mind is that you will get the most links when you offer something significant to link to. Think of what you can provide that people will want to link to:
For each of these types of content, you will want to have an active link pointing back to your site. Of course, when creating your own original content, always archive your own work on your website to build your content and increase your own link popularity by growing the number of pages on your website.
The extra value of one-way links is the fact that you are
also promoting your website from the listing as well as the
active link. Articles, newsletters, white papers, directory
and business association links may bring in traffic from
visitors who are interested in the description of your
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How Do I Know The Links Are Valid?
Check to see if the page where the link will be located can be found in the search engine results. You can search via the entire website or by individual page. Different search engines use different syntax in looking for individual pages and links; refer to the advanced search function for each search engine for details.
Google Search Example:
Shows indexing of all pages listed in website
Shows indexing of a specific web page in website
If the page is listed in the search engine results, this means the page has been indexed by the search engine robots. This means the web page is valid for indexing and that your link will be picked up as well.
Research And Quality Content Equal Success
One-way link building means hard work and long term
determination to achieve good link popularity. By improving
the quality of your website, you improve the chance to
obtain good quality natural links. Spend a set amount of
time each week to seek out quality one-way links to achieve
your goal. By using this long-term game plan you will be
able to safely build links for optimum link popularity
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