Top Tips to Pay-Per-Click Search Engine Success
by Ben Chapi
(PPC) search engines are a highly effective and inexpensive
way to attract targeted traffic to your web site. With the most
popular PPC search engines (www.overture.com and www.adwords.google.com)
you can often buy this search engine traffic for 10 cents or
5 cents per click. It is possible to bid for keywords for as
little as $0.01 per click with some of the less popular PPC
search engines! This means that you can get 500 visitors to
your website for just $5!
Below are some strategies that you can use to consistently
get a steady flow of traffic to your website and increase your
1. Focus on one item or product that you
want to promote
Promoting your entire list of programs or products will be more
expensive and get you less targeted traffic. Instead, choose
a product and promote that. You can promote other products or
programs separately. Each click through should direct your visitor
to the specific program or product that you're selling. This
will ensure that you will have less competition in bidding for
very focused keywords and a higher likelihood of reaching really
interested customers. Avoid directing your customers to a web
page that is likely to confuse them or where they'll have to
start looking for the advertised product. Most customers simply
do not have the time.
2. Find out what the traffic is like for
your desired keywords.
Most pay per click search engines have a page where you can
see what and how many times a keyword was searched for in the
previous month. Remember a keyword that was popular in June
may not be as popular in July or August. These reports must
be used as a guide. I have found that any relevant keyword attracting
more than 50 clicks per month is worth bidding on.
The Ultimate Pay-Per-Click Search Engine Bid Management
It saves you money by making sure you do not overpay
for your preferred position.
3. Strategize before placing your bid.
Now that you know what you want to promote and what keywords
to use, you need an effective strategy to make your campaign
profitable. As a general guide, avoid bids that are too high
unless you have a huge advertising budget and your product converts
well. Instead, aim to bid for less popular low-cost, relevant
keywords. They produce a better return than the popular ones.
4. For the more popular keywords, bid for
a lower and less expensive position
When you search on a keyword, most PPC search engine results
will also show you what each advertiser is paying for their
position. Remember you don't always have to be first. If one
advertiser is paying $0.25 for the first position and the second
advertiser is paying $0.12, you can get third place for only
$0.11. A good tip is to aim for the first page, even if you're
in position 15! Most surfers quickly scroll through the entire
page and they do not necessarily click on the first or second
Research has shown that listings at the top and bottom of the
page are more likely to be noticed than those in the middle.
With Google Adwords, increasing either your maximum cost-per-click
(CPC) or your ad's clickthrough rate (CTR) will improve your
5. Write interesting ad copy
The headline and copy of your text are your one shot at getting
leads and customers interested. You want to tell them what you
are promoting and why they should visit your site. Remember
the goal is interested customers (good leads) not just anybody.
Give your potential customers an added incentive by giving away
something FREE!. PEOPLE LOVE FREE STUFF! You can also include
deadlines and discounts information when applicable. With the
Google Adwords program, you can do this in real time.
6. Only bid on keywords that are relevant
to your campaign.
This point cannot be over-empasized. All the Pay-per-click search
engines have rules concerning how relevant keyword bids are.
Generally, you cannot bid on keywords that have nothing to do
with what they are linking to. In any case, bidding on words
that are not related to your promotion is a bad strategy. It
may result in clicks that you pay for, but that do not bring
interested customers or leads.
7. Bid on as many relevant keywords as you can.
You catch more fish with a net than you do with a single line.
You can often get great, targeted clicks for only a penny or
less if you bid on less popular but relevant keywords. If you
take the time to bid on a few words a day, you'll have a powerful,
inexpensive campaign running within a few days. Don't forget
to try it out at more than one PPC Search Engine as well.
8. Track your keywords and your entire marketing
You can do this by checking your Reports. Each pay-per-click
service offers reports. These will tell you how well each keyword
is driving traffic. You can then fine-tune your efforts by changing
the value of your bids or adding and deleting keywords. Regularly
Check your keyword position and do a lookup on your keywords.
If you have picked popular words, you will notice that your
bids will change position as others bid on them as well. Expect
results that match your effort.
If you take a little extra time to apply these points, you
should see good results within a short period of time, depending
on your efforts.
Someone has said that pay-per-click search engines (like all
Internet marketing efforts) are like fishing. You must cast
hundreds of times to get a few fish. So be patient and remember
that using pay-per-click advertising, like ezine advertising,
is an effective approach that can increase sales at a very low
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