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Discover Co-Registration Services

Posted on May 1, 2002



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Discover Co-Registration Services - The Secret Weapon For Flooding Your Site With Traffic
By Paula Morrow


It just wasn't happening. Yes, visitors were coming to the site, but the opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn't work!

With both free and paid variations available, co-registration is based on the practice of presenting a prospect with multiple opt-in opportunities (usually subscriptions or memberships) at the same time.

The Free Way:

The free method of co-registration involves a cooperative effort between competitors, where each offers their list the chance to sign up for a competing ezine(s), often on a confirmation page after a purchase is made.

In this way, members of the co-op 'share' each others traffic. You can think of this as a type of joint venture. It works best when you partner with one or two other ezine publishers, offering 3-4 ezine options. You must limit the choices, as too many can be overwhelming to the prospect.

The Paid Way:

There are a number of services popping up across the Internet where an ezine publisher can pay to have their ezine posted with others, in a directory setting. A prospect visiting these sites will be presented with a number of sign up opportunities to opt-in. These services are also known as pay-per-subscriber directories.

However, as with other forms of paid promotions, before investigating a paid co-registration service, you MUST have a firm understanding of your numbers. Do you know how much a new subscriber is worth to you?


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Once you've grown your opt-in list to around 500, run your conversion rates; know how much you can afford per lead beforehand to break even.

If you're brand new and haven't yet gotten a firm sense of your return-on-investment (ROI), wait until you do before signing up. Without an understanding of your revenue and conversion, you could end up overpaying.

Remember, the internet is a numbers game - make sure you know yours before proceeding.

When considering a co-registration service, there are a few critical questions you must ask:

  • Does the service provide only opt-in traffic? If it doesn't, move on. The more targeted the lead, the better.

  • Can the new leads be automatically subscribed/added to your opt-in list? Or will the service give you a list of new subscribers that you'll need to input manually?

  • If you're paying, try to avoid buying leads that have been shared too heavily with ezines that have a target market identical to yours.

  • Only use those services that allow potential subscribers to read short descriptions of the ezines being offered - again, this serves to sort, target and pre-qualify the potential opt-in traffic. The closer their interests match your offered information, the better.

  • Avoid those services that collect email addresses based on promotions and/or contests. These leads are not as qualified, since subscribers often opt-in only to win a prize. Their interest may be short-term, while you are looking to build a long-term, lasting customer relationship.

    So, as with every opportunity, do your homework first. There are a number of co-registration services to consider; you can start with the ones listed below:

    http://www.list-builder.com
    http://worldwidelists.com
    http://ezinecentral.com
    http://www.zmedia.com
    http://www.profitinfo.com
    http://www.myfree.com
    http://www.funezines.com
    http://www.internetfuel.com
    http://www.bay9.com



    About the Author

    Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r., information marketing and creating cashflow systems. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html


     

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