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Are You Maximizing Your
Pay-Per-Click Returns?

Posted on October 17, 2001

Dear subscribers,

Today marks the third birthday of the Add Me! Newsletter. Since its launch, this list has grown by an average of 150,000 new members each year. We wanted to take this opportunity to thank you all for your loyalty.

As they have shown us, pay-per-click search engines are a good way to get highly targeted traffic to your website. But due to their competitive nature, the cost per click can get pretty high. Luckily, this competitive nature also creates opportunities to cut your bidding cost while keeping the same ranking. Chee Wee explains how to accomplish this.

Enjoy the article!

Dom Vonarburg

Email Marketing

Are You Maximizing Your Pay-Per-Click Returns?
by Chee Wee

Pay-per-click keyword advertising has become immensely popular as it enable advertisers to have better control over their budget.

Pioneer now serve over 2 billion search queries monthly and their premium listings appear on major search engines such as America Online, Lycos, Altavista, Netscape and Hotbot.

With the tremendous volume of keyword bidding, there exist opportunities for your business to reduce bid costs while maintaining the same ranking!

I'm about to reveal a hot pay-per-click tip that will save you thousands of dollars in monthly bid fees. What is this secret? Read carefully ...

As at press time, the top bid for the keyword "flower" on is $2.04. The 4th bid is $1.94 while the 5th bid cost just $1.26. secured the 4th place while secured the 5th bid. FTD could have reduced their bid to $1.27 and still remain in the 4th spot!

Their savings per-click would be $0.67. Savings per thousand clicks would have been $670. "Flower" was searched more than 370,000 times the previous month. If they had a click-through of just 3.0%, they could have saved $7437.00 on the keyword "flower" alone!

When was the last time you checked your bids? You could reduce your bids while still maintaining the same ranking or get a top 3 position for maybe just 1 cent more!

Trellian SEO Toolkit - Optimize your website, Increase your traffic!

It's all about bid optimization. So how often should you monitor your bids? I recommend that you check your bids for "bid gap" opportunities at least once a week.

Search the keywords which you have bid for and check for bid gaps between you and your competitors' bids. This should take you less than 30 minutes a week but the savings will be substantial.

What if I have a few hundred keywords in my bid list?

You will need a more efficient solution. A number of bid monitoring services have sprung up across the Internet. For a monthly fee based on number of keywords monitored, they will monitor your keywords for bid gaps daily and notify you when there are opportunities for savings.

If you use more than one pay-per-click engine, most of these services can monitor bid gaps across multiple engines. Your savings in time and money will be significant, especially if you have placed expensive bids.

Here is a list of online bid monitoring services available:

Engines monitored: GoTo, Sprinks, FindWhat, Ah-ha, Kanoodle

Keyword Bid Optimizer
Engines monitored: GoTo, FindWhat, Ah-ha, Epilot

Engines monitored: GoTo, FindWhat, Epilot, Kanoodle, Netflip,
Bay9, SearchFeed, 7Search

Position Guardian
Engines monitored: Goto

Chee Wee is a professional Internet Marketing Consultant. Visit his website & discover the secrets to exploding your online sales and traffic! Subscribe to his FREE weekly newsletter & get HOT marketing tips delivered to your mailbox. Go to today!

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