Subscribe to our mailing list

* indicates required

How to Easily Track Click Thrus from Your Ad Campaigns

Posted on September 11, 2001

by Merle

If you are paying for online advertising in any form, you need to know that you're getting results. So before you place your next ezine ad, let's talk about tracking. There are many different situations where you may want to track clicks such as signature lines, banners, articles, ad swaps and text ads.


Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE.

To apply right now visit http://www.charge.com

By coding your url's with some kind of software or an online third party service, you'll know at a glance just how many hits you've received from your latest venture. It's really not as hard as it sounds and there are many free services you can use that won't cost you a dime. Let's take a closer look at a few of them.

1) HyperTracker: http://www.Hypertracker.com

Offering two versions, a free and a paid service coined "Professional," it's simple to sign up and start using. The Pro version runs $10.95 a month and allows you to not only track clicks, but actual sales - plus you can use your own domain in the coded links. The free option is simply a stripped down version - minus the advanced features and counting only clicks. Complete reports can be mailed to you weekly or daily; your call.

2) StatCruncher: http://www.Statcruncher.com

Offering a 30 day free trial with no software to install, as this is a third party solution. If after 30 days you like it and decide to continue on, it will cost you only $49.00 a year with no additional monthly fees.

3) LinkCounter: http://www.Linkcounter.com

Another third party service totally free that will mail you a daily report of all activity on your links. You simply assign a different coded link for each url you'll be using. If you have more than one domain you'll need to set up a separate account for each one

Email Marketing

4) Adtrackz http://www.Adtrackz.com

This is an actual CGI script you purchase for $47.00 and install on your own server. It only runs on Unix servers (so it's not an option if you're using Windows NT). It gives you one click stat reporting all in one place. Each campaign shows you the referring url, what browsers your visitors used, hits per hour, per day and more. Try it 30 days risk free.

5) ProLinkz: http://www.Prolinkz.com

This is another CGI Perl script that you install on your own server. For Unix only; running $45.00 but for an additional fee they'll install it for you. Allows you to use your own domain in the coded links.

By taking advantage of the above tools you'll be able to tell at a glance which ads were a good buy and just how much activity your links are getting. These services and scripts allow you to make the most of your advertising dollars so you know what's working and whats not.

So stop throwing good money after bad by implementing a link tracking system today, you'll make more informed advertising decisions tomorrow.



About the author Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now!
 

SEO ToolkitSEO (Search Engine Optimization) Toolkit provides everything you need to promote and optimize your web pages for the search engines. Features include: Ranking, Keyword Density Analysis, Keyword Research, URL Submission, Optimization wizards, just to name a few.
Go to http://www.trellian.com/seotoolkit/index.html

SubmitWolf v7.0Award winning web site promotion software SubmitWolf can dramatically increase your web site traffic. Submit your web site details to thousands of Search Engines, directories and link pages.
Go to http://www.trellian.com/swolf/index.html

Discover the best keywords to target on your website - KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool.
Go to http://keyworddiscovery.com/


 

blog comments powered by Disqus
DN Properties
Above.com Domain Registrar, Marketplace and Revenue Optimizer