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Get More Subscribers!

Posted on March 13, 2001

by Terri Seymour

Publishing an ezine can be a very rewarding and fulfilling experience. It can also be very challenging! One of these challenges is getting subscribers. There are many ways to obtain these subscribers that are both free and very effective. The methods listed below are the ones that have produced the best results for me.

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The first step in getting subscribers is to produce a good quality ezine that is loaded with useful content. Throw in some personality, a little fun and you will have a winning ezine.

Writing Articles

Writing articles has brought me more subscribers than any other promotion. When I started writing articles, I didn't think there was any way that my articles would get published. I have always wanted to be a writer, but didn't think I could do it. It is not as hard as you might think.

Think of some subjects you would like to write your article about and just sit down and write as if you are talking to a friend. Just tell that friend all the information you think he/she needs to know on that subject. By the time you are done you will have an article. Read over it out loud and see how it sounds. Make any changes necessary and then when it sounds right you are ready to submit it. There are many sites and email lists where you can submit your articles. Below are some of these places:


Email Lists:

Helping Newbies

When you have built your reputation and established yourself as someone who knows what they are talking about, you will start getting emails from Newbies and people with questions about starting or improving their business. You should take the time to answer each and every email as quickly and efficiently ad possible. This will confirm your reputation and bring you more subscribers and more people asking questions. This to me, is one of the best parts of this job.

It is a great feeling of satisfaction, pride, and accomplishment when you receive an email from someone who has been helped by one of your emails, articles, your ezine or from information on your site. If you cannot answer the person's question, try to direct them to a site or person that can. You cannot be expected to know everything, but sometimes all people want is a little guidance or direction then they will take over for themselves. We have all been there and we should all take a little time to help the ones that are there now. It will help you just as much as you are helping them.

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Ad Swaps

Ad swaps are a very effective way of getting subscribers. You want to find other publishers with ezines similar to yours and trade ads with them. You run their ad and they will run yours. This helps both sides, which is another plus. You should swap ads with publishers no matter how many subscribers they have. Do not tell a publisher they do not have enough subscribers for a swap. This happened to me once and I have never forgotten it. I swap with ezines with one subscriber or 10,000. If you do not know where to find other publishers, try these places:

Ad Swap Lists:

Ezine Directories:

Link Exchanges

This is a great way of getting subscribers via your website. Look for sites that complement your own, email the webmaster and ask them if they would be interested in a link exchange. Explain why a link exchange would benefit both of you and why you chose their site. Link exchanges will bring you more traffic and providing you have an interesting and effective website, it will also bring you more subscribers. Here are some places for finding other webmasters to link with:

Announcement Lists

This is not the most effective way of getting subscribers, but you will gain some for the small amount of work it takes. Join some good announcement lists, read the guidelines, save all your mail messages and all it takes each day is a few clicks to send out your messages. I have a notebook with all my lists and dates for submitting listed. On each day I open my list messages folder, check my notebook to see which lists I submit to for that day, and then a few clicks and it is done. Open the message, click send and that is it! Once you get established on the lists, slow your posting down a bit so as not to overload people with your announcement. Here are a few lists for you to get started:

There are hundreds more. Do a search at Yahoo groups, Topica, Globelists, etc. You will find plenty to choose from.

Discussion Lists

Discussion lists are effective for many reasons. You build your reputation. People see you as an expert and start to trust you. They will become interested in what you say and subscribe to your ezine and visit your site. You can also learn a lot from other people on the list and make some great new friends. Do not join a list just to post an ad. You must follow the guidelines and join in the discussions. Get to know the other members, offer help or support when you can. This will go a long way in building your business and subscriber base.

Message Boards

Message Boards are similar to discussion lists. Read the guidelines, get involved in the discussions, help when you can, learn when you can and this will all help build your business and gain subscribers. Here are a few good boards:

Find your favorites, have some fun and get those subscribers.

There are many more ways of promoting your ezine and as you get more experience you will learn what the best ways are and which are not so effective. The methods I have explained have worked well for me and can for you also.

Terri Seymour and her husband Terry offer a no-cost, non-MLM home business opportunity. They strive to help you build a successful home business. They also provide a website building service. Take advantage of the gifts, resources &more provided for your home and business at FREE ecourse


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