The Scientific Approach To Online Marketing
Posted on September 26, 2000
by Stephen R. Renfrow
At the risk of sounding sensational, if you understand the
concepts introduced in this article it could literally mean the
difference between miserable failure and insane online profits
for your business. I'm not talking about a magical formula that
will guarantee success, but it's something that all online
marketers need to understand...
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If you spend $50 on advertising and it generates more than $50 in
net profits, that's a good investment.
Simple right? Well, through the use of proper testing and a
"scientific" approach to advertising, there's no reason you can't
turn your original $50 ad into millions of dollars in profits.
It's just a matter of developing a system that creates a profit,
and then reinvesting your initial profits back into your business
in order to further expand your advertising.
Assume that through proper tracking of your website traffic
you're able to determine that 1 out of every 100 visitors to your
site buys "Product X". Let's also assume that on the sale of
every Product X you make a $50 profit. Do you see that any ad you
buy which delivers more than 100 visitors to your site per $50
spent is a profitable investment?
Promoting a site should be approached with this type of a
scientific or mathematical attitude. Any advertising you do is
either profitable or not, and you need to know which it is so you
don't waste time and money.
Here's a somewhat simplistic strategy that you could use to get
1. Use a combination of free or low-cost strategies to promote
your web site, generating initial traffic which will serve as a
2. Through proper tracking of your site, determine the exact
"value" of a visitor in terms of dollars and sense. This is
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3. Utilize paid advertising that proves to be profitable
according to step 2, based on the value of a visitor and the
number of visitors generated.
4. Through ongoing testing, tracking, and tweaking, try to
increase the value of a web site visitor as well as response to
5. Repeat steps 2-4 as necessary - or forever.
The power of this scientific or mathematical approach to web site
promotion is that once you have completed the steps you will have
an almost automated advertising campaign that can literally send
you all the traffic you need. Rather than spending hours and
hours each day promoting your site, you simply buy more
The bottom line is that there are only 24 hours in a day and
there's only so much you can do during that time. Free
advertising strategies can be effective, but normally, anything
that's "free" is going to "cost" you time.
On the other hand, if you could spend $1,000 a day on advertising
to make $1,000 a day in profits, without spending hours doing it,
why wouldn't you just do that? It's not hard at all. Consider
GoTo.com for example, where you can buy clickthroughs for as
little as 1-25 cents.
That fits the formula quite nicely. GoTo alone won't send you
enough traffic to make you rich, but it's a good example of
effectively promoting your site without spending much time doing
it. And that's just one example of many!
Give this 5-step scientific approach a try. If you find you just
can't seem to make the formula work, there can only be a few
reasons for it; either you're not advertising in the right
places, your web site isn't doing its job, your profit margins
are too low, or your product or service itself is the problem.
Figure out which it is and you can't fail.
Stephen R. Renfrow, Creator of the
HOME BIZ NETWORK < http://www.homebiznet.nu >
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