Sticky Sites Sell!
Posted on September 1, 2000
by Gauher Chaudhry
It is important to make your web site "sticky" if you want
to increase your sales. When I refer to "sticky", I don't
mean advertising glue products or adhesives for sale on
your web site.
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A "sticky" web site refers to a web site that can keep its
visitors on their web pages for a long period of time and
also get the same visitor to return for a future visit.
An example of a sticky site is one of the many search
engines on the Internet. These sites keep their indexes
fresh and provide new content every day. People return to
these same search engines day after day.
These web sites generally make their revenue by providing
banner advertisement on their web sites. They try to
encourage the visitor to view as many pages as possible on
their site. The more page views they generate, the more
revenue they will make from banner ads.
Since their revenue is contingent on banner ads, it is
important that these companies keep their web sites sticky.
Many web sites on the Internet provide new content on a
daily basis such as "Cartoon of the Day" or "Today's
Horoscope", so that users will return daily to view the new
Statistics indicate that the longer you can keep a visitor at
your web site is directly related to your sales.
Bottom line. The longer you keep someone at your site, the more
likely they will buy your product or service.
Web sites that do not change their content or appearance
generally do not do well in the long run. You should provide
fresh content regularly if you want to be one of the web sites
You could offer a weekly contest and list winners on the
website. Maybe provide a series on continuing articles on a
particular topic that will continually bring a visitor back to
your web site.
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Why not have your web site offer a service such as free
postcards or free classifieds to keep people coming back to post
more ads and send out more postcards?
There are many web sites on the Internet that will provide you
with free content for your web site. All you have to do is
carry a small logo of their web site or link to their web site.
This is a small price to pay for content that is updated
regularly and in some cases on a daily basis.
The following is a small list of web sites that will provide you
with free content for your web site.
p> It is important to keep visitors at your web site and more
importantly giving them a reason to return. Research indicates
that customers sometimes need to see an advertisement over seven
times before they will buy a product or service.
One visit to your web site will just not cut it. Give a visitor
a reason to return to your web site and you give yourself a
better chance to make a sale.
Content is king.
If you don't provide fresh content, you are just wasting web
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe
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