Ready to buy Search Engine Optimization - BEWARE
Posted on August 11, 2000
by Tim Schroeder
Have you spent hours upon hours trying to get higher
search engine rankings with no results? Chances are
you've probable thought about finding a search engine
optimization company that will do the work for you.
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With so many search engine optimization companies on
the Internet, how do you find a good one? Here are
some things to consider when choosing your
No one should guarantee a "search engine ranking."
Search engines regularly change their algorithms. What
works one day might not work the next day. However,
you should look for companies that guarantee "refunds"
if increased rankings are not achieved.
2. Cloaking and Gateway/Doorway Pages
Search engines have made it very clear that the web
page delivered to the search engine spider and the web
page delivered to the end user should be the same. If
not, the search engines consider it spam and may have
the site promptly removed from the search engine
If the search engines ever decide to ban cloaking,
stealth or IP delivery, you will be safe if you never
used it. However, it is a good idea to build "content"
rich doorway pages optimized for the search engines if
necessary. Content rich doorway pages are simply pages
on your site that are built to have certain keywords
(on that page) rank high in the search engines. This
"doorway" page links to your main site or homepage.
But, they must have some kind of value and some text.
Just having the meta tags and the body text saying
"Free stuff - Click Here!" could get you into trouble.
*---------> What Are YOU Interested In? <----------*
* Free Stuff * Bizarre News * Recipes * Travel
* Gardening * Clean Jokes * Daily Tips * History
* Beauty Tips * Contests/Games * Make Money * Trivia
Whatever YOU want we've got! All FREE delivered via email.
3. Search Engine vs. Directory
Be sure your promotion specialist knows the difference
between a search engine and a directory, and will keep
the two types of web sites separate in their promotion
Your promoter should separately submit to Yahoo!,
LookSmart, Open Directory, Go Guides, and Snap. Unique
strategies should be used for getting listed in each
of them. Remember, directory submissions are viewed by
humans. It's very important to locate the proper
category and write the proper title and descriptions
for you web site.
4. Monthly Fees
Beware of web site promotion companies that require
monthly fees or do not offer full refunds! How do they
make you pay monthly fees?
1. They will build hundreds of doorway pages for your
web site. But guess what? They are probable going to
be hosted on their web site. If you stop paying, you
lose all your positions instantly!
2. They offer pay-per-click rankings. But guess what?
The second you stop paying, you lose all your
positions. This method can also be very expensive
unless you have a very high click to sales ratio.
I hope you find these tips useful and I wish you much
Article by: Tim Schroeder of Http://www.all-websolutions.com.
Offering web site design, affordable web site promotion, web site
hosting, logo design, free articles, and much, much more.