Pay-Per-Click Your Way To Success
Posted on August 4, 2000
by Gauher Chaudhry
You have heard about them. You have seen them popping up
everywhere. Pay-per-click search engines are becoming one of
the most popular methods to bring targeted traffic to your web
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Typical search engines such as Infoseek, Altavista, Excite,
etc... send a robot to spider your website and rank it according
to its relevancy. It can be a very daunting task to get your
website into the top ten listings for certain keywords on these
Pay-per-click search engines basically work by having people bid
against each other for certain keywords. For example, if you
outbid anyone for the keyword "money", your website will appear
first whenever a user types in the word "money" into the search
engine's search form.
The reason why listing your sites on these pay-per-click search
engines can be very beneficial is because you can target the
type of visitors that you want to visit your web site. You
simply bid for the keywords you feel the ideal visitor for your
website will type into a search form.
When deciding how you want to get listed, you need to decide on
the keywords that will bring that targeted visitors to your
site. Since you are paying for each time someone clicks on your
link, you will want to make sure that you do not attract the
wrong type of visitors.
You can easily find out what the highest bids are for your
keywords by doing a search using these keywords on a
pay-per-click search engine. You will notice dollar amounts at
the end of each URL listed which will tell you how much they
have bid to secure that ranking. Obviously the higher bidder
will have the highest ranking. If there are no dollar amounts,
these means that no one has bid for those keywords.
For example, if you have a website selling bridal gowns, the
keywords you might choose are:
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Choose the words that are most relevant to your website. Sit
back and think about your ideal customer and the words they
would typically use to find your site. Only bid on relevant
terms. Irrelevant terms could bring thousands of visitors to
your web site, but if they are not interested in your website's
content, then you will be wasting your time and your money.
A lot of pay-per-click search engines will not let you bid for
irrelevant search terms because this will diminish the
reputation of their searchs and frustrate their users if
irrelevant websites continually pop up.
Create a title and description so that the user knows what to
expect when they click on your link. Statistics also indicate
that including the search term in your title or description can
dramatically increase your click-thru ratio. This way you are
bringing pre-qualified traffic to your site and your unique hits
to sales ratio will dramatically increase. Remember that you
are paying for every click, so every penny counts.
The price you bid depends very much on the profit margin of you
product and your inquiry-to-sales ratio. For example, let's
pretend that you have a product that has a profit margin of $10
and your inquiry-to-sales ratio is 30:1, this means that for
every 30 visitors, you make one sale. The maximum you should
bid to break even is:
$10.00/30 = 33 cents
Anything more than this and you will be losing money. In some
cases, your bid may be well below the break even point which
means that you could profit nicely from all the targeted
Most of the pay-per-click search engines are easy to sign up
with. You can set up an account online with a minimum of
deposit of about $25.00. A good pay-per-click search engine
should provide good reporting features so you can analyze the
traffic coming to your website and with which keywords.
Here are a few of the popular Pay-Per-Click Search Engines.
The pay-per-click search engines that I have used to list my
sites provide daily reports so that I can analyze my traffic and
Pay-per-click search engines provide one of the best opportunities
to drive traffic to your website. Seriously consider this marketing
tool and propel your business to greater heights!
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe
by sending an email to firstname.lastname@example.org with "sub-art"
in the subject.
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