Subscribe to our mailing list

* indicates required

Basic Marketing Principles: Don't Put Up Your Website Without Them

Posted on July 28, 2000

by Merle

So you think you've created the perfect website. It looks great, loads fast, and you perform marketing and promotional duties on a regular schedule online and off. There seems to be only one problem....no one is buying your products. Did you rely on the essential rules in marketing when you you created your site? If not, you're in real trouble.




EARN 4 CENTS PER SEARCH ORIGINATING IN YOUR SITE!

33-year-old U.S. company gives your site a search engine and cash! We offer the best affiliate deal on the Internet, growing at all cost! 7Search.com pays you 4 cents per search originating from your site. New program pays recurring revenue for subsequent searches from our site. Use our new patent-pending Pay-Per-Text(tm), in-line text advertisements. 1,000,000 topics to pick Boomerang Content(tm) related to your site. Keep readers coming back; earn up to 82 cents per click. Join over 9,000 web sites that are taking advantage of this program, allowing us to grow an average of 69% per month.

To start earning cash in the next 7 minutes: http://pay-per-search.com/




1) Great Customer Service?

One thing that will drive your customers away faster than anything else is poor customer service. This ranges from taking an eternity to answer your email, to shipping delays. You need to respond quickly, especially when it comes to email. In our "hurry-hurry" society people will not wait to hear from you for very long before moving on to the next guy.

Do you have your email address on every page of your website? Nothing irks me more then having to dig through a site just to find an address to ask a question. Do you offer a toll free number so they can contact you? Easy to do and free with http://www.ureach.com How about real time communication on your website? Take a look at http://www.humanclick.com, which allows you to answer questions from your website guests as they browse your site.

The more ways you give people to communicate with you, the better. Many companies fail online due to shoddy customer service. Don't be one of them. By offering excellent service you'll stand out from the crowd and build better relationships with your clients. Remember it's easier to re-sell to an existing customer than it is to find a new one.

2) Who Are You and What Do You Do?

Identify your company and your products on the home page. Don't make people "dig" down into your site for the answer. They won't; they'll just leave.

Also, make sure you describe the benefits of your service or product right away. For example, will it save time or money? Make you thinner? Is it easy-to-use? People don't care about you, they want to know "what's in it for me?" Tell them and tell them fast, or risk losing them. Sales are generally made on emotions. If you don't trigger any by giving them a good reason to buy from you, they won't.

3) Are you Charging the Right Price?

If you charge too much, no one will buy. If you charge too little, people will think there's no value or that there's something wrong with your product or service. (And they still won't buy.) Before you set your pricing, make sure you do a little research into your competitor's backyard. That way, you'll have a better idea of where to set your pricing.



Trellian SEO Toolkit - Optimize your website, Increase your traffic!



Don't forget about "perceived value." Anything you can add on in the way of free bonuses or free shipping will go a long way in convincing folks to buy. With the enormous amount of freebies floating around online, it shouldn't be too hard collecting a few that relate to what you're selling that you can give away with every purchase.

4) Does your Copy Sell?

Make sure your text helps motivate your customers to make a purchase. Sprinkle "powerful headlines," "calls to action," and plenty of testimonials from happy customers throughout your pages. Remember that people read differently online; they skim. Make it easy for them to catch the main points and benefits quickly.

Also, offer a few different payment options and make it easy to place an order. If they have to jump through hoops, you'll lose the sale. Simple and Easy is the way to go.

5) Is your Site Designed with your Target Market in Mind?

Does the look of your website cater to your target market? You need to know demographics of your intended audience before you even begin the construction process. Know your market's demographics such as age bracket, income, education, and whether they are mostly male or female. If your site is geared towards teenagers, it needs to look fun and hip (save the sophisticated look for their parents). If your audience is middle aged businessmen you'll need a more corporate look.Make sure you keep your core audience in mind when choosing your fonts, site colors, and any graphics.

If you remember to incorporate these basic marketing principles into your website you'll not only have a site that looks good, but actually does what you intended it to do all along: Sell!



Merle's Cyber Promotions http://www.mcpromotions.com/ "Creating Visibility Online for Small Businesses" Subscribe to MC Promotions Press by sending subscribe@mcpromotions.com New Service just added "Get Ready to Market Package" For details go to http://www.mcpromotions.com/getreadytomarket.htm To find out more about the products and services offered by MC Promotions send mcservices-ar@automagical.net

 

blog comments powered by Disqus
Keyword Discovery - Keyword Research Tool Domain Parking Manager - Make more from parking
Trellian Direct Search Network Buy Traffic
Submit your website to 20 popular
search engines for FREE!
Directory Submission
Start promoting your business! A directory listing can improve visibility to your website. The AddMe Business Directory is one of the fastest growing business directories offering quality, SEO-friendly listings.

Join our free bi-monthly newsletter full of tips and advice to better succeed online!

Need help improving your website's organic rankings in the search engines? Our SEO experts are ready to jumpstart your campaign to increase traffic and sales on your site.
Poll
Do you rely on Google Local Search for your business?
1. Yes
2. No
to see the Poll results!