Is Anyone Bookmarking Your Website?
Posted on July 4, 2000
by Diane Leonte
How many articles have you read in the past few months which
revealed the most effective ways for you to drive more traffic
to your web site?
Now that you've registered your site, you're almost
ready to start taking orders. Next, you need to accept
credit cards. Charge.Com lets you take MasterCard, Visa,
American Express, and Discover. They have the best rates,
over 95% of applicants are accepted, and there's NO
To apply right now visit http://www.charge.com
How many hours have you spent....
- tweaking your meta tag's keywords and webpage descriptions?
- creating doorway and hallway pages?
- analyzing keyword density on your webpages?
- resubmitting your webpages to the major search engines?
- monitoring your positioning on Alta Vista?
How much money have you spent on software tools, courses and
ebooks to help you learn how to drive more targeted traffic to
How many Classified Ads have you placed to attract more targeted
traffic to your web site?
How about banner impressions?
Did you bid for the keywords on GOTO.com that would bring more
targeted traffic to your web site?
And so on......
Am I implying this money and time was not well spent. NO,
absolutely not. We need to drive targeted traffic to our web
However, what I am wondering is that given you succeed with
driving more targeted traffic to your website...is your website's
content compelling enough to keep your visitors interested in
staying around for awhile, purchasing your products, and
bookmarking your site for future visits?
Did you spend half the amount of time and money creating a
"Destination" website, one that visitors bookmark and come back
to over and over again? Or is your website one more disappointing
dead end for visitors?
Does your website provide compelling benefit rich content? Is
your content original and hard to find elsewhere?
Do you offer something free to your visitor that is useful to
them? Is this the same giveaway they can get at many of your
1001 Killer Internet Marketing Tactics is a *must have* tool
for anyone serious about doing business on the Internet. Widely
regarded by many in the know as the most effective Internet
marketing course on the Web. For a limited time, each purchase
will also include a free suite of essential web promotion software.
Go to: http://www.addme.com/roibot/
Do you offer your visitors a free ezine, or a free autoresponder,
or a free email account, or free search engine submission?
Can your visitors join an online community by participating in
your discussion board?
Do you lose your visitors to outside links you imbed in your
content? Or do you use the HTML "target" feature to keep the
windows for the outside links opening up without leaving your
Is your content fresh, timely, and germane to your website's
Can a visitor navigate your website with ease? Do they reach any
link on any of your webpages with no way to get back, or not
knowing why they arrived there?
Do you give away much more then you expect to receive in return
on your website?
Do your visitors find what they expect when they arrive at your
website? Is there benefit rich content on the subject they were
looking for when they clicked on your link?
Are your visitors bombarded with gyrating banners screaming at
them to buy products that are totally unrelated to what they came
You get my point.....
Simply stated.... if you succeed in driving massive amounts of
visitors to your website, most of them will not buy what you are
selling if you do not capture their attention with the "Content"
you offer them.
Nothing else will compel your visitors to buy except the way in
which you use content on your website.
Free Content is still "KING" on the Internet. Information is
still the main reason people get on the Internet. Load your
website with free compelling, timely, quality content which is
easy to access and offers immediate benefits, and your visitors
will hang around and look forward to returning.
By all means I would encourage you to continue your efforts to
drive more targeted traffic to your website, but first design a
welcoming website that invites your visitor to come in, reach for
their cup of starbucks coffee and stay awhile.
If your visitors find something of value when they arrive at your
website, they will surely add your website to their bookmarks or
Your visitors are more likely to buy something you are selling on
their return visit, so give them a good reason to come back.
Good luck Online!
Diane Leonte is a Business and Personal Coach, Webmaster of
"Wealth In Mind" http://wealthinmind.com and Publisher of the
"Achieving Success & Wealth" newsletter