The Big Bang Publicity Campaign
Posted on June 30, 2000
by Anne Marie Baugh
Famous is as famous does
and the famous get known through publicity. Yes, that's right, fame doesn't discover you,
you create it through strategic campaigning. What's more, the techniques for increasing
your exposure isn't as difficult to attain as you might think. A great publicity campaign
starts with courage, then planning, and lastly, it succeeds through persistence. If your
not sure why you should seek fame, consider fortune because the two go hand in hand.
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Fame will bring your business into the forefront of your target audience faster than any
advertising campaign can hope to do. It solidifies you as an expert and creates a deep,
abiding confidence in the consumer. It makes you a shining star with infinite
possibilities. So what's are the steps you ask? Well paste a gold star to your forehead
and let's get started.
1. Press Releases: Increase awareness through a press release. Yes, I know, press
releases have become quite the popular little tool around cyberspace with releases being
blasted hither and there, but is it working? Probably not. Blasting your press release
will bring blasted little results. Instead, thoughtfully put together a very dynamic one
page press release and target publications that would be most interested in you and your
business. Don't drone out the details, make that press release sing your praises. Then
send it to a real live editor and follow up with a phone call. In other words, let the
press release be the invitation to your follow up phone call. Begin making connections
with the media. Be polite, be excited, and be patient.
2. Create A Press Kit: A Press kit is basically an exaggerated press release turned
into a package. It's more complex, tells more about you and your company, and is all
pulled together into a nice neat folder. Of all the questions I receive, first is, what is
a press kit? Simply, it is a folder of information about you or your business. It should
A. An Introduction Letter
B. One or Two Press Releases
C. A Fact Sheet (This contains the facts about you or your business.)
D. Bio Sheet (Which is a biography of you and your accomplishments.)
E. Copies of Published Articles
F. Company Literature
G. A Business Card
Send your press kit when an editor, publisher, or producer wants to know more about
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3. Newsletters Offline. Don't forget that a whole world exists offline. Locate newsletters
or smaller print publications offline and submit articles. This can be a very dynamic way
to increase your exposure as well as add to your press kit. You can locate newsletters in
your subject area by visiting the local university library reference section. Ask for a
directory of trade newsletters and do your research. Once you have been published, it's
easier to step up to the larger publications. Fame starts small and then snowballs onto
4. Speak Up! Yep, that's right. Start giving speeches on your area of expertise. Start
locally at civic clubs and local educational programs. Then find the local talk radio
shows and make your case to the producer. It's surprising how many talk radio shows are
actively looking for new speakers. Once you have achieved Talk Radio, the opportunities
will start coming to you.
5. Publicity Pitches: Put together several dynamic article ideas. Just the ideas, not
the actual article. This is called a Publicity Pitch. Take those ideas and then pitch them
to editors of targeted publications. This can work very well as it saves Editors time and
puts the outline right into their hands. As a past Editor I know how well this works.
Editor's love ideas, especially ideas that are completely outlined and correct for their
readership. This means don't send pet article ideas to cooking magazines. Send pet
articles ideas to pet publications. Seems like a no brainer, huh? But you'd be amazed at
what editors see that don't apply to their own publication.
Fame comes from planning and persistence. It has it's rejections, but if you can learn
not to take it personally, it will eventually work. Remember, once you start, keep going.
Once you stop, you have to start all over.
Anne Marie Baugh is a noted publicist for cyber-stars such as Rick Beneteau,
John Harricharan, Marty Lund, Rhoberta Shaler and more. She also owns and operates
Write-Promotion an online business that works hands-on with businesses looking for
promotional avenues and avenues to cyber-success! Please visit today at: http://www.write-promotion.com or write to: firstname.lastname@example.org We look forward to
hearing from you!