Posted on April 7, 2000
by Mark Joyner
Several psychological studies have demonstrated that giving someone a reason to comply to your request will greatly increase their chances of compliance. And the reason doesn't even have to be good! Amazingly, just using the word "because" will increase your response.
People don't know whether your newsletter contains pure junk or gold. You could have the greatest, most informative newsletter in the world - if you don't *tell* them, they will never know.
Now, here's the key. You don't want to tell them yourself "my newsletter is the best". No one will believe you. The best way to let people know how great you are is to have someone else tell them for you!
You should get a testimonial or two about the content of your newsletter and use this to "sell" the content of your newsletter.
How many people offer a free newsletter? No one can know for sure, but I'll tell you that the answer is: "too many"!
What is *unique* about what you offer? If you tie your subscription into being able to access something unique, I promise your subscriber rate will go through the roof.
Can you offer a free service? Can you offer a free download? A free (and unique!) report? Access to some exclusive information?
Generate curiosity in your potential subscriber. People are inherently curious and it is painful when curiosity is not satisfied. Set it up so subscribing to your newsletter is the only thing they can do to satisfy that curiosity.
Now, let's put this all together. Here is an example of a "call to subscribe" you can use that puts all three principles together. Put this above your subscription form for one week and I predict your visitor-to-subscriber rate will *at least* triple:
//------ Example Begins
"The Add Me! Newsletter is fantastic.
"It's one of the very few newsletters I actually
read every time."
- Mark Joyner of ROIbot
Subscribe right now; because, for a limited time you will be given instant access to the powerful report: "My 3 'Must Use' Secrets for Big Fat Subscriber Lists".
And you'll get more great tips like this in each and every issue.
//------ Example Ends
This should be enough to get you started. Sit
down right now and brainstorm. Think of at least
5 ways you can apply these principles to your
newsletter subscription process. Pick the best
ones and apply them *today*.
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