Image Optimization for SEO
Posted on August 30, 2012
Image Optimization for SEO
In order to run a successful website, you need to receive as much targeted traffic as possible. Using search engine optimization techniques is a terrific way to move your website up the search rankings and increase the number of daily visitors to your website.
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Image Optimization for SEO:
In order to run a successful website, you need to receive as much targeted traffic as possible. Using search engine optimization techniques is a terrific way to move your website up the search rankings and increase the number of daily visitors to your website. There are many different tips and tricks you can employ when running an SEO campaign. Adding images to your content is one of the better methods you can use to help improve your search engine optimization.
Increase Time on Site
Recently, search engines have started looking for signals that tell them whether or not people on the Internet find your content useful and interesting. Since search engines are trying to put the most relevant content in front of their users, they are trying to gather as much information as possible about which websites are the best. One signal search engines are paying closer attention to is the time spent on your site. If someone visits your site and spends a good deal of time looking at your content and viewing several pages, the search engines will assume your content is highly valuable and relevant to the user.
Adding images to your content will increase the amount of time someone will spend on your site as it will require them to scroll down the page to continue reading what you have written. Also, if you post high quality images, your website viewers may spend additional time on your site admiring your picture and viewing other images you have posted.
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The alt text associated with images on your site is another way images improve your SEO. Alt text allows you to write a description about your image so the search engines know what the picture is when they are crawling your site. Alt text allows you to add additional keywords to your site without being penalized by the search engines.
When you are writing the alt text for your images, it is important to be as descriptive as possible and focus on longtail keywords. By placing longtail keywords in your alt text, you increase your chances of having your images show up in the search results, increasing the amount of traffic to your website.
Better Overall Content
Adding images to your site helps you produce better overall content. If someone visits your site and sees nothing but a wall of text, they are more than likely going to quickly leave your site as they do not want to read through everything you have written. Posting images throughout your content will make your website easier on the eyes of your readers and increase your chances of having your content shared through social media, especially Pinterest. Make sure to include a Pinterest "pin it" button on all of your images to make it very easy for someone to share your website's content through the social media website.
There are many tricks and techniques you can use to improve your website's search engine optimization. One of the easiest ways to give your site an SEO boost is to include images with your content. Images will increase the amount of time visitors spend on your site, allow you to include more SEO friendly text in the alt text descriptions and will allow your site to be shared through social media, which can have a huge impact on your search engine optimization.
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