Google Provides Tips on How to Avoid Buying Bad Domain Names
Posted on April 23, 2014
Matt Cutts, the head of Google's Webspam team, gives some basic tips on how to avoid buying a bad domain name at YouTube's Google Webmaster videos.
So, what do we mean by a bad domain name? When we talk about bad domain names, we're not talking about an ugly, long, hard-to-pronounce domain name. We're talking about a domain name that may have had a troubled past with Google.
Why would a domain name be penalized? When Google becomes aware of a domain name that is used to conduct spammy or illegal activities, they may penalize it. A Google penalty will cause the domain to significantly lose its rankings within the search results, and sometimes not appear at all. This penalty will stay with the domain until the issues have been fixed and a reconsideration request is submitted.
Due to this potential risk with pre-used domains, people have been suggested to do some research on the domain name they plan to buy or register. There are a few simple ways to check whether a site is currently penalized.
Keep in mind that these checks are most useful when researching to buy a pre-used domain or website. An unused domain will not return any results in Google search or Archive.org.
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