Google Targets "Spammy" Websites with Payday Loan Algorithm 3.0
Posted on June 19, 2014
Last week, Google unveiled a new Spam Algorithm, nicknamed the Payday Loan Algorithm 3.0. This comes just a couple of weeks after the release of version 2.0 of the Payday Loan Algorithm. Updates to the spam algorithm target spammy websites that try to achieve high SERPs at the expense of legitimate websites. As spammy sites are ranked lower, small and medium businesses can experience organic increases in their SERPs. This can increase brand awareness and return on investment.
Google takes a multi-pronged approach to spam, both screening searches via the spam algorithm and penalizing spammy domains through the Penguin tool. The Penguin algorithm targets websites that attempt to buy relevance through spammy links by lowering website rankings. These strategies work together to improve the search experience for search engine users and website owners alike.
What we know about Payday Loan Algorithm 3.0
While Google doesn't provide too much detail about how their spam algorithm works, they have released some information about the latest updates. This new update targets spammy search queries. In comparison, Payday Loan Algorithm 2.0 focused more on spam websites than on spam queries.
How exactly the Payday Loan Algorithm determines that content is spammy, not legitimate, is unclear. Google is tight-lipped on the inner workings of any of its search algorithms. Google does acknowledge taking explicit action on certain types of spam, such as scraped content, automatically generated text, hacked websites, and unnatural or deceptive links to or from a webpage. By targeting spammy content, Google helps the user find relevant information without encountering spam.
Impact of Payday Loan Algorithm 3.0
Less than 0.2 percent of English language searchers won't notice much of an impact with version 3.0 of the Payday Loan Algorithm. Searchers in other countries, which experience higher levels of web spam, will see a bigger change. For example, Turkey has a much higher rate of web spam and 4 percent of searches are projected to feel an impact.
Practitioners of black hat SEO, who use search tactics that violate Google's Terms of Service, will bear the brunt of this algorithm. Legitimate businesses who do not understand SEO, or who mistakenly use discouraged tactics (such as repeating the same work over and over) may be penalized under Penguin and Payday Loan.
Website owners that are penalized for spam, either through Penguin or through the Payday Loan Algorithm, can clean up the website and apply for reconsideration. Google's interest is in providing relevant search results, not in blacklisting accidental spammers.
With two new updates to the spam algorithm, it may take some time for website owners and users to realize the impact that the new spam algorithm will have. If your website uses legitimate or white hat SEO tactics, and you do not utilize spammy words in your website, blog, or social media updates, you may see either no impact or a positive impact as competitors are penalized. Certain industries that have a higher concentration of spam, such as online gaming, may see a bigger impact from these new updates.
Bitcoin Mining Made Easy and Affordable!
We are proud to introduce HostedHash.com, the newest service offering from Trellian. As you may know, Bitcoin is the hottest crypto-currency to take the world by storm. If you have ever thought about investing in Bitcoins, but never had the hardware or know-how to do it, now you can with HostedHash.
HostedHash is a platform that allows investors to mine Bitcoins by virtually "renting" our Bitcoin-optimized hardware and resources without having to spend a fortune. Bitcoin experts understand how complex and expensive it can be to properly set up and maintain a BitCoin mining rig. Now, you don't have to worry about that. All you have to do is sign up for one of our plans and sit back while we do all the heavy lifting for you.
Check it out: HostedHash.com
Get Your Site Listed in the AddMe Business Directory!Looking for a cost-effective way to promote your Internet business? A listing in the AddMe Business Directory is a great way for companies of all sizes to increase their exposure online! Below are some of the benefits that come with each listing:
* Rates may change at any time in the future without notice. This is the current rate as of this posting.
A Good Alternative to PPC and SEO TrafficLet's face it. PPC and SEO traffic can get downright expensive or too time-consuming for a beginner to manage properly. So, what else can you do? Sure, there are plenty of cheap traffic providers out there, but they don't provide quality targeted traffic! If we have your attention so far, then keep reading. The type of traffic we're offering is called Direct Navigation Traffic. This type of traffic has been around for quite some time, but most people have never heard of it because it has never gone mainstream. Now it's available to the general public through our Trellian Direct Search Network.
Trellian DSN offers these benefits:
blog comments powered by Disqus
Start promoting your business! A directory listing can improve visibility to your website. The AddMe Business Directory is one of the fastest growing business directories offering quality, SEO-friendly listings.