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Getting Started with Your First SEO Campaigne

Posted on November 22, 2013

75 percent of web searchers do not scroll past the first page of returned search engine results. If your webpage isn't on the first page of search results, you stand to miss out on business. To improve search results and connect with your target audience, run an SEO campaign.

As the first step of your SEO campaign, you'll run a baseline report that will serve as your starting point and a key indicator by which you'll measure success or failure. To start, measure where your webpage is ranked on Google, how many of your web pages are indexed by search engines, how much traffic your website receives and how many inbound links your site has..

Inbound links are links on other webpages that link out to your page. Don't be discouraged if these figures are low. Your SEO plan will strategize ways to increase all of these metrics, but to measure your progress, you need to know where you're starting from.

Market Research

At this point, define your target audience. They are the people you'll be marketing to with your SEO campaign. Conceptualize your user base in terms of age, income, education level, occupation, gender, nationality and location. If you're marketing solar panels to predominantly male and white retirees, your SEO strategy will be very different than if you were marketing mostly to single mothers of color.

The more you know about your audience, the more effective your outreach in the form of blog posts, website content, social media and email marketing can be. If you're not sure who you're marketing to, you risk not connecting with any demographic.

Keyword Research

To develop an effective SEO campaign, you will need to understand your niche and your market. If you install solar panels, do you specialize in commercial or residential? Are you willing to travel all over the state or do you only serve the neighboring counties? Describe your service succinctly using the natural language users might input into a search engine to find your product or service. While you may specialize in monocrystalline silicon solar panels, the average user will just be searching for solar panels. You need to speak their language to reach them.

Geo-targeted keywords work very well, because the average consumer is searching for a product or service in Denver or Colorado Springs, not the state of Colorado. If your service is so specialized that you are one of a handful of providers statewide, you may geotarget at the state level. Most business providers will aim for regional keywords over state or national ones.

Once you have a list of viable keyword candidates you can perform keyword research using tools like Google Adwords. At this stage, research your competitors to see how they position themselves. If a competitor bills her services as "cheap Denver solar panel" and has ten years of experience (and web presence) to your two you'll be competing directly with her for that traffic. You will be better off picking different keywords than going head to head with much stronger competition. At the outset, choose a few relevant keywords you'll use to build brand recognition, website traffic and inbound links and focus your energy on these. You can always add keywords down the road, once you've done the initial work.

Trellian DSN offers these benefits:

  • Save time - No ad copy necessary
  • Get real targeted visitors to your website
  • Our network drives over 200 million unique visitors
  • Lower your marketing cost by up to 70% vs PPC
  • Improve your online conversion rate
  • SEO Plan

    You have performed market research, defined your audience and selected keywords, now it's time to put these components into an effective SEO plan. Begin by mapping out all the pages of your website and listing the top two to three keywords for each. For your Services page, for example, keywords might be "Denver solar panel installation" or "residential solar panels." Then insert your keywords into your webpage copy, your page URL, your title tag, image tags and alt descriptions if your page contains images and your web page's meta description.

    Take Action

    Working through these steps should give you the confidence and enthusiasm to start your plan. As a next step, physically work through each page implementing the keywords you created. Consider running targeted ad campaigns that use those keywords using Google AdWords or other easy tools. So you can measure your success, install Google Analytics on your website and monitor changes to your baseline statistics in a week, month and three-month period.

    SEO is a long-term growth strategy. Revise and adjust your approach as you see what keywords work for you.Your first SEO campaign is a lot of work, but will pay off.

    Introducing the AddMe Local Business Directory!

    As you may know, there has been explosive growth in the local search market. More and more people are using mobile devices, such as smart phones and tablets to find local businesses. This means that if your local business doesn't have an online presence, you're missing out on a lot of potential customers. Getting your business listed in as many local business directories as possible is a good way to get maximum exposure for your business.

    We are proud to introduce AddMe's very own local business directory Here are some of the benefits you receive with each listing:

  • Business description, logo, and/or images
  • Business address featuring Google Maps
  • Business phone and email
  • Direct SEO-friendly link to your site
  • Customers can contact you directly from our site
  • More features coming soon...
  • A Good Alternative to PPC or SEO Traffic

    Let's face it. PPC and SEO traffic can get downright expensive or too time-consuming for a beginner to implement properly. So, what else can you do? Sure, there are plenty of cheap traffic providers out there, but they don't provide quality targeted traffic! If we have your attention so far, then keep reading. The type of traffic we're offering is called Direct Navigation Traffic. This type of traffic has been around for quite some time, but most people have never heard of it because it has never gone mainstream. Now it's available to the general public through our Trellian Direct Search Network.

    Trellian DSN offers these benefits:
    • Save time - No ad copy necessary
    • Get real targeted visitors to your website
    • Our network drives over 200 million unique visitors
    • Lower your marketing cost by up to 70% vs PPC
    • Improve your online conversion rate

    Sign up for a FREE account at Trellian DSN, or you can learn more about Direct Navigation Traffic here.

    About the Author

    Steve Baik is the manager of AddMe. He can help you answer any questions you may have in regards to SEO, Internet marketing or buying targeted traffic. Feel free to contact Steve should you have any questions or suggestions.

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