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7 Reasons You Need a Facebook Page for Your Business

Posted on May 17, 2012

7 Reasons You Need a Facebook Page for Your Business

There are many social networks competing for time and attention, but Facebook remains king. Adding a Facebook page for your business can be a vital business marketing tool, as well as a way for you to communicate with customers, raise brand awareness, and promote products, sales, and services.

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7 Reasons You Need a Facebook Page for Your Business:

There are many social networks competing for time and attention, but Facebook remains king. Adding a Facebook page for your business can be a vital business marketing tool, as well as a way for you to communicate with customers, raise brand awareness, and promote products, sales, and services. It's free to get started on Facebook, and you can get your page up and running in as little as 15 minutes. To really make your page work for promotion and connecting with users, be savvy about posting regularly and follow these best practices.

Top 5 Reasons to Build a Facebook Page

1. It's All About the Branding
Facebook represents a branding opportunity that you just can't pass up. Chances are, whatever you're selling, your customers use Facebook on a weekly or daily basis to connect with peers. By getting your product or service up on Facebook, you get the chance to connect with your fans and potential customers where they hang out. Personalize your profile and your page with images that tell a story about your brand.

2. New Ways to Communicate with Customers
Facebook lets you communicate with customers by posting news articles, polls, photos and other information to your Wall. Customers can comment on your posts, leave posts of their own, and connect with you. By adding business information, such as location, you enable customers to "check in" at your business using FacebookPlaces.

3. Customer Acquisition Opportunity
Because anyone can like your Facebook page, this gives you unlimited growth potential for new customers. Existing Fans can refer friends and family to your page with a simple click, and may be incentivized to do so if you run discount offers and other promotional giveaways. Facebook insights offer targeted ad analysis that may help you strengthen ad campaigns.


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4. Helps Build Company Authority
In the old days, having a well-known brick and mortar store was your ticket to brand authority. These days, web real estate is where the action is, a Facebook profile is part of that image. If you don't have one, you risk being labeled as old fashioned. When users search on Facebook for your company, they expect to find a Page. When they don't, it signals that you're out of touch. Similarly, users will see your Facebook presence when web searching for your business, and may remember to like your brand next time they log onto Facebook.

5. Dominate Google SERPs for your Brand or Product
Since all Facebook Page activity is in the public domain, search engines index all of the likes, posts, and other transactions that happen on your page. The more active you are, the higher your webpage and brand climb in search engine results pages (or SERPs). The more time and energy that you put into your Facebook page, the more you'll dominate in Google returned search results.

Top 2 Reasons to Build Page Likes

An active page is attractive to visitors. If a user finds your Facebook page, but the last post was three months ago, that sends the message that your brand or product is less active than your competitors. While posting daily may be a burden to your business, strive for regular interactions, such as one to two times a week. Reasons to build page likes include:

1. Build Brand Authority
Liking engages users and makes them feel like someone is listening. This can make users more likely to give product feedback, connect with you on social media, and feel that sense of trust and connection that keeps users faithful to your brand or product.

2. Increase audience for your Facebook page activity
As users comment on your Facebook page or like your page status, the action of their liking is displayed on their own Facebook page. This translates directly to more eyeballs on your content, which can lead to new likes, new fans, and new relationships.

About the Author

John Zwissler from AddMe - AddMe traffic program is structured to deliver controlled bursts of quality visitors and traffic to your website. AddMe traffic will increase sales, signups and overall branding for your site, for more information about this exciting service Click Here!


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