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Blogging For Success and Money

Posted on October 15, 2008

Blogging seems to be the prime topic of everyone's discussion these days. Blogs appear to grow more popular by the month, as they continue to expand across the internet. A major reason for this increase is due to the prosperous benefits that come along with blogging. When done correctly, implementing this popular method of online communication into your website could bring forth much success. Many of the internet's most prominent businesses realize the importance of a blog; some say it is a must.

This powerful tool is much more dynamic than the traditional website. What has made it so attractive is the convenience and freedom of user interaction. It is practically an open forum where individuals get to express their opinions and receive a wide range of feedback If you are familiar with the concept, then blogging may seem simple. While starting a blog is no difficult task by any means, turning yours into a money-making machine requires a dedicated effort.

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Monetizing your Blog

In order of a blog to generate income, you must develop a strong strategy for monetizing it. There are several different venues which you can employ to monetize your blog:

  • AdSense
  • Advertising space for banner ads
  • Donations
  • Affiliate programs
  • Paid third-party product reviews / pushes
  • Selling your own services or products

Deciding on what monetizing strategy you employ depends upon the goals for your blog and its target audience. Each target audience will respond differently to your different monetizing strategies; for example, a humanitarian blog audience may be more receptive to donations, while a cooking blog audience would click through your banner ads for an organic recipe cookbook. You should develop an initial strategy, keeping your targeted audience's psychology in mind. The design and layout of your blog should reflect your monetizing strategy; for example, if you will be employing AdSense, then you may want to use a column layout with clean colors and lines. You want to ensure that your monetizing efforts are optimized in the layout of your website. As you progress with your blog, do not be afraid to test the water and adjust your monetizing strategies based upon feedback and performance results.

Generating Traffic

You may have the best blog and monetizing strategy in the world, but without traffic, your bank account will not grow. To begin making money with a blog, one must first generate traffic. Establishing a stable list of loyal readers has been easier for some than others, but it is the key to running a successful blog. When you are first beginning your blog endeavors, it may seem daunting to generate traffic when there is not a single visitor to your website. However, with a bit of strategy, you can quickly build traffic and a returning base of readers.

Write What You Know

You should consider writing your blog on a topic of your specialty or passion. The more you know about the subject matter of your blog, the better; you will be able to establish yourself as an authority and readers will come to learn from you. Content and traffic have a very strong symbiotic relationship.

Remember what you learned about in advertising class in college? Viral marketing is the most effective form of advertising - period. If people like your blogs, they will refer it to their friends, and in the internet, friends can add up to millions of people.

Regularly Updated Content

Yes, you have heard it before, and you will hear it again - content is king! Readers will flock to your blog if you provide them with insightful, unique, and relevant content that is updated regularly. In addition, when you consistently publish quality content that is rich in keywords, the search engines will frequent your site to update their indexing, which then leads to more traffic coming into your blog. The better, more frequent posts you publish, the more other sites will link to you, thus again bringing in more traffic and increasing your search engine rankings.

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Linking With Related Blogs

Linking is another way to generate traffic and add to your blog's success. You want your site to be viewed by as many readers as possible.

Exchanging links with another blogger is a great way to make that happen. Surf the web for similar blogs that relate to your specialty and host the same audience you are seeking. Linking relative sites on your page also displays credibility to readers.

They will view you as a main source, referring other interested parties to your blog for that relative info. Friendly links also improve search engine ranking and increase the chances of someone stumbling across your blog. All novice bloggers looking to make money should know this: success is hard work. Devotion and great patience is required if you want a blog to work for you. The most comforting fact is that many people are taking advantage of this tool and creating mass revenue. While nothing is promised, applying sound search engine optimization strategies to your blog speaks volumes in the way of success.

Combining this with good old fashion communication can help return profitable results in the long journey with your blog.

About the Author

Vasilis Pasparas President, Strategic Planning of www.bloghology.org, the only Print and Digital publication covering the Blogging industry.




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