Posted on August 31, 1999

  The Add Me! Newsletter            *** ISSUE #56 ***
  "Free tips for promoting your website and business"
  Add Me, Inc          
  The Newsletter is only sent to the users of Add Me! 

              ...THIS WEEK'S ARTICLE...

      >> Customize Your Web Site's BookMark! <<

  August 31st, 1999                   *** ISSUE #56 ***

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            .....THIS WEEK'S ARTICLE.....

         Customize Your Web Site's BookMark!

  By Curtis Stevens

  To be successful online with a business, your web site has 
  to be advertised and marketed well to receive the maximum 
  amount of exposure and sales.  There are many ways to draw 
  traffic to your online business, and I'm going to show you 
  a free way to do it.  When someone bookmarks your web site, 
  they see a default image that Microsoft set the browser with, 
  next to the title of your web site.  Instead of having this 
  image, you can change it to your company logo.  Currently, 
  Internet Explore 5.0 is the only browser that supports this 
  wonderful technique.  According to Microsoft, there has been 
  over one million people who have downloaded the Internet 
  Explore 5.0 browser, so you should receive a very good 
  percentage of your visitors using this browser.

  This image can be a customized image you make. It will 
  show up in several places, like the Favorites section 
  of the browser, the address box and other places.  
  Not only will this let your web site's bookmark stand out 
  from the rest, it will also help you gain name and logo 
  recognition while increasing the chances of people clicking 
  on your bookmark and returning to your web site.

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  You can also see when someone is using the browser and are 
  bookmarking your web site by looking at your web site's 
  error_log.  In a few years, everyone will most likely know 
  about this little trick, but you can make yours stand out 
  from the rest until that time comes.

  To get started making your own customized bookmark image, 
  just follow these few steps:

  Step One:  You need to have a program that can create you 
  an icon image.  You can use the IconEdit Pro here: for 
  free!  Download the free program or use your own.

  Step Two:  Open up the program and make your company image 
  with the size of 16 X 16 pixels.  The image must be 16 
  colors or it will not work.  The above icon editor does 
  this great.

  Step Three:  Once you have created your company image, you 
  need to save the file as favicon.ico and upload it to your 
  home directory on your server.  The url to the file should 

  Now you are all set and if you have the Internet Explore 5.0 
  browser, you may view your icon image in your web site's 
  bookmark.  Visit: for images and 
  explanations to where your icon images will be viewed in the 

  Curtis Stevens is the owner of the Internet Marketing Success.  
  A free weekly newsletter that is shipped directly to your 
  e-mail box full of Internet marketing and promotion secrets.  
  A little good advice never hurt anyone and everyone can use 
  this valuable resource on a consistent basis, so sign up now 
  free of charge and take your business to the next level!  Go 

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