Posted on August 27, 1999
=================================================== The Add Me! Newsletter *** ISSUE #55 *** "Free tips for promoting your website and business" Add Me, Inc http://www.addme.com The Newsletter is only sent to the users of Add Me! =================================================== ...THIS WEEK'S ARTICLE... >> How To Start Your Own Opt-In Electronic Newsletter << ........................................................ August 27th, 1999 *** ISSUE #55 *** ........................................................ Message from our sponsor: ============================================================== THE BEST FREE WAY TO INCREASE TRAFFIC TO YOUR SITE! Banner exchange service guarantees to triple click-thrus. Our breakthrough software accomplishes three things: Claim # 1: It confirms that each banner exposure counted is on the top of the page, immediately visible to the reader. Claim # 2: Verifies that no other banner competes for the reader's attention on the same screen visible to the surfer. Claim # 3: Your banner is shown to the same reader only a specified number of times, defined by you. Learn more about this free offer; click http://bannersxchange.com . ============================================================== .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote their website and business. The Add Me! Newsletter has currently over 200,000 subscribers, all interested in this topic. Hope you'll enjoy it! Interested in writing an article for this Newsletter? Go to http://www.addme.com/list.htm for more info! To unsubscribe, please refer to the end of this message! *************************************************** .....THIS WEEK'S ARTICLE..... How To Start Your Own Opt-In Electronic Newsletter ==================================================== By Chris Small An effective method of communicating regularly with your visitors/prospects/customers is crucial to any successful web marketing campaign. Virtually all of the "successful" marketers use a newsletter or ezine to stay in touch with their visitors. Here's how you should start: Find a subject that you personally have some knowledge in (or at least a strong interest) and that would be appealing to large numbers of people. Generally it should be related to the theme of your web site and/or what you are selling. Determine how you will present the information. This can take the form of a single tip every issue or it can become a full blown magazine or newspaper type of publication with multiple articles, interviews, product reviews, related news stories, etc.. Initially simple is definitely better. I have seen some very successful ezines that simply send out a joke or inspiring quote every day. You will also want to find several sources of information for your newsletter. Ideally it's best if you can write your own material, but many marketers choose to reprint other peoples works. This is fine and can save you a lot of time. Just make sure that you receive the original authors permission before publishing it. Most writers will be glad to let you use their material in exchange for a simple byline at the bottom of the article. NEVER promote somebody else's work as your own! That is a sure fire way to develop negative publicity for you and your ezine. We all know about the power of "word-of-mouth" advertising. Well it can work in reverse twice as fast. ======================================================= FREE Photo Greetings! Share your special moments with family & friends. New PHOTO greetings at Zing.com! Send animated cards starring you or choose from thousands of photos. Tons of funny, cute, cool & animated cards to customize. Zing.com - the hottest new place for online greetings! http://www.zing.com/z?e40c61z11 AOL Users:Click Here ======================================================= Eventually you will want to get your own list server to deliver the newsletter and administer the list. There are several Free ones available, but they do come with a caveat. Most of them place THEIR advertising in YOUR newsletter, or add YOUR subscribers to THEIR ezine list. For some marketers, that is a small tradeoff. Most serious web marketers will find this very distasteful and choose to buy, rent or lease their own. Contact me if you need help finding a good list server. While you are starting out and don't have a large subscriber base it is simple enough to use your email program. You will have to set it up so that your subscribers names (and addresses) are not visible to the other recipients. This could be as simple as using the BCC (Blind Carbon Copy) feature. It will get rather cumbersome after more than 30 to 50 subscribers though and you will find yourself pining for a proper listserver. Now for the big question: How do I get subscribers to sign up for my ezine? Certainly the first place to start is at your own web site. The top left corner of the main page is an ideal place to put a link to your sign up page or a sign up form. This spot is best because the eyes of your readers are already trained to start looking there. Another excellent spot is the lower right corner of the page. Depending on the type of site that you have, it would not be unreasonable to put a link or small sign up form on every page. Some marketers even set pop up subscription windows to jump out at the visitor when they enter the main page. This might be annoying to some, but they claim that their sign up rate is at least twice what they were experiencing before installing them. You may also want to advertise your ezine on other peoples websites and in their ezines. Some will demand payment, but most will engage in an ad swap with you. Bear in mind though that if the person you are trying to swap with has a subscriber base of several thousand and you only have a few hundred they may not be inclined to do a one for one swap. You might have to sweeten the offer with several ads in your ezine for one ad in theirs. This is still a great way for you to get some exposure that doesn't cost you a cent. There are of course the Free Classified sites and the Free For All (FFA) pages. While they are slowly losing their appeal, people still do use them and respond to good offers. Many ezine publishers will offer a free ad to entice subscribers. Most of the readers of this article are on the Internet because of the opportunity that it offers to reach thousands - and potentially millions - of people. Give yourself a boost in the right direction and start your own ezine. A year ago one web site owner exhorted me to do it and I am so glad that I did. It was the wisest marketing decision that I have made so far. A few weeks ago I sent him a thank you note. ----------------------------------------------------------- Chris Small is a cyber entrepreneur and host of the very successful 'World Deal Center'. His main website is http://www.WorldDealCenter.com/ Chris invites you to sample his ezine The "World of Deals" for FREE. To receive your copy just send an email with "Subscribe World of Deals" in the subject to mailto:email@example.com ----------------------------------------------------------- This newsletter is sent to you as part of the free Add Me! submission service you have used recently. If you have missed previous issues of the Add Me! Newsletter you can find them at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:firstname.lastname@example.org If you know someone that could be interested in receiving this high quality newsletter, feel free to forward this email to that person. Interested in writing an article for this Newsletter? Go to http://www.addme.com/list.htm for more info! If you are interested in sponsoring this newsletter, place your order online: http://www.addme.com/list.htm ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
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