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Posted on August 27, 1999

  The Add Me! Newsletter            *** ISSUE #55 ***
  "Free tips for promoting your website and business"
  Add Me, Inc          
  The Newsletter is only sent to the users of Add Me! 

                ...THIS WEEK'S ARTICLE...

  >> How To Start Your Own Opt-In Electronic Newsletter <<

  August 27th, 1999                   *** ISSUE #55 ***

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            .....THIS WEEK'S ARTICLE.....

     How To Start Your Own Opt-In Electronic Newsletter

  By Chris Small

  An effective method of communicating regularly with your 
  visitors/prospects/customers is crucial to any successful 
  web marketing campaign. Virtually all of the "successful" 
  marketers use a newsletter or ezine to stay in touch with 
  their visitors.

  Here's how you should start:

  Find a subject that you personally have some knowledge in 
  (or at least a strong interest) and that would be appealing 
  to large numbers of people. Generally it should be related 
  to the theme of your web site and/or what you are selling. 

  Determine how you will present the information. This can 
  take the form of a single tip every issue or it can become 
  a full blown magazine or newspaper type of publication with 
  multiple articles, interviews, product reviews, related 
  news stories, etc.. Initially simple is definitely better. 
  I have seen some very successful ezines that simply send 
  out a joke or inspiring quote every day. 

  You will also want to find several sources of information 
  for your newsletter. Ideally it's best if you can write 
  your own material, but many marketers choose to reprint 
  other peoples works. This is fine and can save you a lot 
  of time. Just make sure that you receive the original 
  authors permission before publishing it. Most writers 
  will be glad to let you use their material in exchange 
  for a simple byline at the bottom of the article. 

  NEVER promote somebody else's work as your own! That is a 
  sure fire way to develop negative publicity for you and 
  your ezine. We all know about the power of "word-of-mouth" 
  advertising. Well it can work in reverse twice as fast.

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  Eventually you will want to get your own list server to 
  deliver the newsletter and administer the list. There are 
  several Free ones available, but they do come with a caveat. 
  Most of them place THEIR advertising in YOUR newsletter, or 
  add YOUR subscribers to THEIR ezine list. For some marketers, 
  that is a small tradeoff. Most serious web marketers will 
  find this very distasteful and choose to buy, rent or lease 
  their own. Contact me if you need help finding a good list 

  While you are starting out and don't have a large subscriber 
  base it is simple enough to use your email program. You will 
  have to set it up so that your subscribers names (and 
  addresses) are not visible to the other recipients. This 
  could be as simple as using the BCC (Blind Carbon Copy) 
  feature. It will get rather cumbersome after more than 30 
  to 50 subscribers though and you will find yourself pining 
  for a proper listserver.

  Now for the big question: How do I get subscribers to 
  sign up for my ezine? 

  Certainly the first place to start is at your own web 
  site. The top left corner of the main page is an ideal 
  place to put a link to your sign up page or a sign up 
  form. This spot is best because the eyes of your readers 
  are already trained to start looking there. Another 
  excellent spot is the lower right corner of the page. 

  Depending on the type of site that you have, it would not 
  be unreasonable to put a link or small sign up form on 
  every page. Some marketers even set pop up subscription 
  windows to jump out at the visitor when they enter the 
  main page. This might be annoying to some, but they claim 
  that their sign up rate is at least twice what they were 
  experiencing before installing them.

  You may also want to advertise your ezine on other peoples 
  websites and in their ezines. Some will demand payment, 
  but most will engage in an ad swap with you. Bear in mind 
  though that if the person you are trying to swap with has 
  a subscriber base of several thousand and you only have a 
  few hundred they may not be inclined to do a one for one 
  swap. You might have to sweeten the offer with several 
  ads in your ezine for one ad in theirs. This is still a 
  great way for you to get some exposure that doesn't cost 
  you a cent.

  There are of course the Free Classified sites and the 
  Free For All (FFA) pages. While they are slowly losing 
  their appeal, people still do use them and respond to 
  good offers. Many ezine publishers will offer a free ad 
  to entice subscribers.

  Most of the readers of this article are on the Internet 
  because of the opportunity that it offers to reach 
  thousands - and potentially millions - of people. Give 
  yourself a boost in the right direction and start your 
  own ezine. A year ago one web site owner exhorted me to 
  do it and I am so glad that I did. It was the wisest 
  marketing decision that I have made so far. A few weeks 
  ago I sent him a thank you note.

  Chris Small is a cyber entrepreneur and host of the 
  very successful 'World Deal Center'. His main website 

  Chris invites you to sample his ezine The "World of 
  Deals" for FREE. To receive your copy just send an 
  email with "Subscribe World of Deals" in the subject 

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