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Posted on August 17, 1999

  ===================================================
  The Add Me! Newsletter            *** ISSUE #52 ***
  "Free tips for promoting your website and business"
  
  Add Me, Inc                    http://www.addme.com
  
  The Newsletter is only sent to the users of Add Me! 
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              ...THIS WEEK'S ARTICLE...

 
   Everything You Ever Wanted to Know About Meta Tags 


  ........................................................
  August 17th, 1999                   *** ISSUE #52 ***
  ........................................................




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            .....THIS WEEK'S ARTICLE.....



    Everything You Ever Wanted to Know About Meta Tags
    ==================================================


  There's a plethora of different META Tags that you can make use
  of on your site. Because there are so many, it's impossible for
  me to cover all of them in this article. However, I will describe
  the most common ones. But let's start from the beginning, shall
  we?

  WHAT ARE META TAGS?

  META tags are similar to standard HTML tags. However, there is
  one big difference: You have to insert all META tags between the
  <head> </head> tags on your page(s). META tags are used primarily
  to include information about a document. The META tags will be
  invisible to your site's visitors, but will be seen by browsers
  and search engines.

  FOR THE SEARCH ENGINES

  Several of the major search engines make use of the META Keyword
  tag, and virtually all of them make use of the Description tag.
  These tags help the search engine spider determine the content of
  your web site so that it can be indexed properly.

  This is what they look like:

  <META name="keywords" content="widgets, widget guide"> 
  <META name="description" content="The ultimate guide to Widget
  design!">

  You can also instruct the search engine robot/spider how to index
  your site using the robots META Tag. This is what it looks like:

  <META name="robots" content="noindex,nofollow">

  What the tag above does is tell the spider not to index the page
  that it appears on, and not to follow the links on that page.
  Here's a complete list of attributes for the robot's tag:

  index - the default, the page is added to the search engine
  database

  noindex - the page is not added to the search engine database

  nofollow - the spider doesn't follow the links on that page

  none - same as "noindex, no follow"

  To use any of these attributes simply replace the
  "noindex,nofollow" text in the example above with whatever you
  want to use. If you need to use more than one attribute, seperate
  them with a comma.


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  CLIENT PULL

  Have you ever seen a page that automatically refreshes to another
  URL after a few seconds? Did you ever wondered how it was done?
  I'll tell you. The page made use of one of the http-equiv META
  Tags to automatically "pull" you to a different page after a few
  seconds. Here's what the code looks like:

  <META http-equiv="refresh" content="1"; url="newpage.htm">

  The value of content denotes how many seconds will pass before
  the new page is called for. If you want it to happen as soon as a
  person hits that page, then set the value to "0".

  PREVENT CACHING

  If you want to prevent a page being saved in your visitor's cache
  you can do so by inserting the following two tags:

  <META HTTP-EQUIV="expires" CONTENT="0">
  <META HTTP-EQUIV="Pragma" CONTENT="no-cache">

  Why would you want a page not to be cached? If your site is
  updated frequently and you always want your visitors to see the
  newest content/changes, or if you want to ensure that a new
  banner is loaded each time from your server when a page is
  accessed, you'll want to use the two tags above.

  A quick note here on banner caching: In addition to using the two
  tags above, you'll want to append random numbers at the end of
  the tag calling the image. The ad serving software that I use,
  Spinbox, does this for me.

  RATING YOUR CONTENT

  By using the rating META tag on your site, you can specify the
  appropriateness of your web site for kids. The tag looks like
  this:

  <META name="rating" content="general">

  In addition to the general rating, you can use three others: They
  are:

  - mature
  - restricted
  - 14 years

  MISC. TAGS

  Below I've listed several other popular tags that you may have
  seen around the web.

  The generator META tag is used to specify what program was used
  to create your web site. Many HTML editing tools automatically
  insert this so that a company can gauge their market penetration.
  The tag looks like this:

  <META name="generator" content="program name and version">

  The author tag is used to identify the author of a page. Simply
  replace "author's name" with your name or email address.

  <META name="author" content="author's name">

  The copyright tag identifies the individual or company that holds
  the copyright to a particular page. This is what it looks like:

  <META name="copyright" content="This page and all its contents
  are copyright 1997-1999 by Matt Mickiewicz. All Rights
  Reserved.">

  Tip: If you want a quick way to generate the META Keyword,
  Description, and no-cache tags try MetaGen located at:
  http://webmaster-resources.com/metagen.shtml
 

  -----------------------------------------------------------
  Written by: Matt Mickiewicz of http://www.webmaster-resources.com

  Read PROVEN traffic building strategies, informative and time saving 
  how to's, software reviews and more by visiting Webmaster Resources 
  NOW at: http://www.webmaster-resources.com

  Join over ten thousand other webmasters of others by subscribing 
  to the FREE weekly Webmaster Tribune. Just send a blank email to: 
  mailto:subscribe@webmaster-resources.com  
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