Posted on April 13, 1999
================================================== The Add Me! Newsletter *** ISSUE #27 *** "Free tips for promoting your website" Add Me, Inc http://www.addme.com ================================================== >> 7 Promotion Methods << ........................................................ April 13th, 1999 *** ISSUE #27 *** ........................................................ SPONSOR MESSAGE: Now that you've registered your site, you're almost ready to start taking orders. Next, you need to accept credit cards. Charge.Com lets you take MasterCard, Visa, American Express, and Discover. They have the best rates, over 95% of applicants are accepted, and there's NO APPLICATION FEE. To apply right now visit http://www.charge.com/?addme6 .............................. *************************************************** The Add Me! Newsletter is a high quality newsletter created to help everyone promote and market their website. The Add Me! Newsletter has currently over 140,000 subscribers, all interested in this topic. Thinking about placing an ad in this Newsletter? Ask us for our rates: mailto:firstname.lastname@example.org Hope you'll enjoy it! *************************************************** .....THIS WEEK'S ARTICLE..... 7 Promotion Methods ===================== By Bruce Lawrence To win in e-commerce you must promote. But don't dive in. Try out several promotional methods before you decide on the best combination for your products or services. There are no rules; the best combination will differ greatly from site to site. So test as many promotion methods as you can. Here are seven of the best for small to medium sites: PR PR is about getting magazines, newspapers, and e-zines to tell their readers about your site. This is hard. The editors demand interesting stories. To get ink, you need a twist. If you think you might make a good read, work hard on the PR. Ink is gold. Referrals If you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Send email to invite the friend to your site. Include the name and email of the friend who referred you. These will be some of the best leads you generate. Print Ads Your potential customer reads magazines. Go there. Run small ads in publications carefully targeted at your customer. Keep the message minimal - just tell us what you sell and list your URL. Start with the cheapest classified ads in the best publications you can afford. ==================================================== !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!! Visit GetHits, the number one source for website submission! To submit your site to up to 500 search engines and directories, go to this URL: http://www.addme.com/gethits <- click here! ==================================================== Banner Ads Create a nice banner, buy lots of impressions, then watch the orders roll in. Simple, right? Not always. Find out if banners work for you. Create high quality banners. Run the banners on several well-targeted sites and buy enough impressions to determine if they perform. Affiliate Programs You should get other sites to send their visitors to your site. But how? Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites. Contests Hold a drawing. You need a compelling prize, a recurring drawing, a database, and most importantly, a well-crafted email campaign as an adjunct to the contest. Manufacturers of unique and interesting items have the best chance of winning with a contest promotion. Search Engines All web businesses must implement an effective search engine strategy. Follow the basics - submit to search engines, insert meta tags, and use well- crafted titles, but don't obsess. Very few businesses thrive from search engine traffic alone. It is only one of the seven promotional methods you should try. Internet business is tough. If you already have a great site and a compelling value proposition, you stand a chance. But if you are really serious, you must attend to promotion. Don't waste money. Test to see what works first. Then go for it - spend big money on promotion. Winners do. ------------------------------------------------------------- Bruce Lawrence is a 20 year high tech marketing pro. Bruce heads theNETrep, a website design firm which overhauls websites over the net. TheNETrep will critique your site for free if it is a serious business site, you own your own URL, and you visit theNETrep site at http://www.thenetrep.com to request the critique. You can email Bruce at email@example.com . -------------------------------------------------------------- You are receiving this newsletter because you subscribed to it through the Add Me! website. If you have missed previous issues of the Add Me! Newsletter you can find them all at: http://www.addme.com/previous.htm The contents of this newsletter do not necessarily reflect the opinions of Add Me, Inc. Add Me, Inc makes no warranties, either expressed or implied, about the truth or accuracy of the contents of the Add Me! newsletter. We want this newsletter to be the best one around. If you have suggestions, ideas, or feedback about this newsletter, feel free to email us at mailto:firstname.lastname@example.org If you know someone that could be interested in receiving this high quality newsletter, feel free to forward this email to that person. If you are interested in sponsoring this newsletter, send us an email at mailto:email@example.com. We will be happy to send you our rates. ================================================== (c) Copyright 1998-1999 Add Me, Inc ==================================================
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