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Posted on April 13, 1999

  ==================================================
  The Add Me! Newsletter           *** ISSUE #27 ***
  "Free tips for promoting your website"
  
  Add Me, Inc                   http://www.addme.com
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           >> 7 Promotion Methods <<

  ........................................................
  April 13th, 1999                   *** ISSUE #27 ***
  ........................................................



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           .....THIS WEEK'S ARTICLE.....


  
               7 Promotion Methods
              =====================

  By Bruce Lawrence

  To win in e-commerce you must promote. But don't dive 
  in. Try out several promotional methods before you 
  decide on the best combination for your products or 
  services. There are no rules; the best combination 
  will differ greatly from site to site.  So test as 
  many promotion methods as you can.  Here are seven 
  of the best for small to medium sites:
  
  PR
  PR is about getting magazines, newspapers, and e-zines 
  to tell their readers about your site.  This is hard.  
  The editors demand interesting stories.  To get ink, 
  you need a twist. If you think you might make a good 
  read, work hard on the PR.  Ink is gold.

  Referrals
  If you have a great site, your visitors want to tell 
  their friends about it. Make it easy for them and 
  provide incentives to do so. Send email to invite the 
  friend to your site.  Include the name and email of 
  the friend who referred you.  These will be some of 
  the best leads you generate.

  Print Ads
  Your potential customer reads magazines. Go there.  
  Run small ads in publications carefully targeted at 
  your customer. Keep the message minimal - just tell 
  us what you sell and list your URL.  Start with the 
  cheapest classified ads in the best publications you 
  can afford.

  ====================================================
  !!! BOOST YOUR WEBSITE TRAFFIC TO AMAZING LEVELS !!!

  Visit GetHits, the number one source for website 
  submission! To submit your site to up to 500 search 
  engines and directories, go to this URL: 

  http://www.addme.com/gethits    <- click here!
  ====================================================

 
  Banner Ads
  Create a nice banner, buy lots of impressions, then 
  watch the orders roll in. Simple, right?  Not always.  
  Find out if banners work for you. Create high quality 
  banners. Run the banners on several well-targeted 
  sites and buy enough impressions to determine if  
  they perform.
  
  Affiliate Programs
  You should get other sites to send their visitors 
  to your site.  But how?  Give them something.  
  Provide a reciprocal link or give them a cut of 
  the revenues generated from their referrals. Do 
  not affiliate with mediocre sites.

  Contests
  Hold a drawing. You need a compelling prize, a 
  recurring drawing, a database, and most importantly, 
  a well-crafted email campaign as an adjunct to the 
  contest.  Manufacturers of unique and interesting 
  items have the best chance of winning with a contest 
  promotion.

  Search Engines
  All web businesses must implement an effective 
  search engine strategy. Follow the basics - submit 
  to search engines, insert meta tags, and use well-
  crafted titles, but don't obsess.  Very few 
  businesses thrive from search engine traffic alone. 
  It is only one of the seven promotional methods 
  you should try.

  Internet business is tough. If you already have 
  a great site and a compelling value proposition, 
  you stand a chance.  But if you are really serious, 
  you must attend to promotion.  Don't waste money.  
  Test to see what works first.  Then go for it - 
  spend big money on promotion.  Winners do.


  -------------------------------------------------------------
  Bruce Lawrence is a 20 year high tech marketing pro. 
  Bruce heads theNETrep, a website design firm which 
  overhauls websites over the net. TheNETrep will critique 
  your site for free if it is a serious business site, 
  you own your own URL, and you visit theNETrep site at 
  http://www.thenetrep.com to request the critique. You 
  can email Bruce at balaw@thenetrep.com . 
  --------------------------------------------------------------
 


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